Digital Marketing Specialist

1 Month ago β€’ 2 Years + β€’ Digital Marketing

Job Summary

Job Description

BetterMe is a health and wellness platform focused on a holistic approach to well-being, aiming to make healthy lifestyles accessible to everyone. The Digital Marketing Specialist will be responsible for developing Paid Social channels, implementing marketing strategies to acquire new users, and setting up tasks for designers to produce advertisements. This role involves monitoring campaign and channel performance, conducting A/B tests for campaigns and ad creatives, and collaborating closely with analytic and creative teams to define advertising approaches.
Must have:
  • At least 2 years of experience in Performance Marketing
  • Understanding of customer acquisition principles
  • Experience working with Meta
  • Experience managing budgets
  • Experience reporting on results
  • Upper-Intermediate English
  • Desire to generate ideas and solve problems
Good to have:
  • Google/Meta Ads Certification
  • Experience with budgets of 50K monthly
  • Experience running A/B tests
  • Experience optimizing campaigns through experimentation
  • Recent UAM experience
Perks:
  • Competitive salary
  • Professional growth opportunities (courses, seminars, library access)
  • Comfortable working environment with necessary equipment
  • Complimentary breakfasts, lunches, and snacks (in Kyiv office)
  • 20 days of paid vacation
  • Medical insurance
  • Variety of sports activities
  • Team buildings, parties, and team activities

Job Details

ABOUT US:

BetterMe is a health & wellness platform providing a tailored holistic approach to well-being. Since 2017, we have been on a mission to create a healthier world for everyone, regardless of age, sex, physical ability, or background. Our goal is to make a healthy lifestyle accessible to everyone so they can achieve long-term health benefits.

YOUR IMPACT:

  • Developing Paid Social channels;
  • Implementing marketing strategies to acquire new users;
  • Setting up tasks for designers to produce the advertisements;
  • Monitor campaigns and channel performance;
  • Conduct A/B tests for campaigns and ad creatives;
  • Work closely with analytic and creative teams to define various approaches for advertising campaigns.

ABOUT YOU:

  • At least 2 years of experience in Performance Marketing;
  • Understanding of the general principles of attracting customers and experience of working with Meta primarily;
  • Experience with managing budgets, reporting on results and predicting the future impact on business processes;
  • Upper-Intermediate English;
  • The most important thing is your mindset and desire to generate ideas, come up with solutions to given tasks.

WILL BE A PLUS:

  • Google/Meta Ads Certification;
  • Experience with budgets 50K monthly;
  • Experience running A/B tests and optimizing campaigns through experimentation;
  • Recent UAM experience.

Our mission is creating happiness within since we believe that having your mind and body in complete harmony is key for overall health and quality of life. We plan to capture the growth of the Global Health Market, and our ideal candidate will focus on building the largest health tech company in the world. πŸ’ͺ

The success of the product became possible through the hard work and dedication of 400+ talented and forward-thinking employees who are true experts in their field. We're one of the biggest partners of Facebook, Google, Snapchat & Twitter within the CEE region.🌎

Our company is built on the ability to find the best people and provide them with everything needed to stay focused on what’s important to make our users even healthier, sportier, happier and better! We create a business environment that brings up best in everyone. We have no bureaucracy, and we give our colleagues complete freedom to make decisions and achieve brilliant results.πŸš€

Competitive salary. Compensation that will help you focus on your projects and personal development.
Professional Growth. We offer a possibility to attend internal, external courses, seminars and access to a corporate library. You will be working with a team of professionals to get insights and discuss ideas.
Comfortable working environment. We provide all necessary work equipment for your role and serve complimentary breakfasts, lunches, and snacks in the Kyiv office.
Health&Fitness. We provide employees with 20 days of paid vacation, medical insurance and a variety of sports activities available for employees inside and outside the office.
Rest. We organize team buildings, parties and various team activities to boost our collaboration.

Find more about us on social media platforms: Instagram, LinkedIn.

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About The Company

Since 2017, we have been on a mission to create a healthier world for everyone, regardless of age, sex, physical ability, or background. Our goal is to make healthy lifestyle accessible to everyone so they can achieve long-term health benefits. Recognizing the lack of Diversity, Equity, and Inclusion in the market, we strive to eliminate barriers to well-being and self-esteem.

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