Lead Content Producer

BetterMe, a health tech company since 2017, is seeking a Lead Content Producer to manage content projects from concept to release. This role involves building processes, leading a team of contractors, and ensuring high-quality content for physical and mental health solutions. The ideal candidate will have 2-5 years of experience in content/course production, strong project management skills, and expertise in digital products, contributing to BetterMe's mission of making a healthy lifestyle accessible globally.

Must Have

• Plan and produce the full content/course cycle
• Create structures, terms of reference, briefs; decompose content
• Coordinate writers, methodologists, designers, editors, and other specialists
• Control content quality: logic, structure, depth, clarity, tone of voice
• Provide content, stylistic, and methodological edits
• Research topics, analyze competitors, market, formats; propose ideas and improvements
• Search, select, onboard, and develop a freelance base for various content formats
• Manage several projects in parallel and work effectively with priorities
• Build processes, checklists, templates in Notion/Jira
• Integrate AI solutions for workflow optimization
• Ensure transparent communication and timely updates to the team
• 2-5 years of experience in Content Producer / Content Lead / Course Producer / Content PM roles
• Proven experience creating end-to-end courses and large content products
• Experience working with digital products (apps, EdTech, creative agencies)
• Experience hiring and managing contractors and freelancers (writers, designers, methodologists, editors, SME)
• Ability to work with business goals and form relevant content solutions
• Strong skills in structuring, content architecture, analytics, and content taste
• Ability for quick research and work in a multi-domain environment
• High level of English (for working with English-language content)

Good to Have

• Proactivity
• Self-reliance
• Speed and systematic approach in work
• Readiness to work in a test-iterative environment (A/B tests, experiments, rapid changes)
• Interest in continuous learning and improving solutions based on data and feedback

Perks & Benefits

• No bureaucracy
• Full freedom to make decisions
• Opportunity to achieve significant results

About the company:

BetterMe is a company that has been offering the best solutions for physical and mental health since 2017. BetterMe products meet the needs of people of different ages, genders, physical abilities, and sports experience. Our goal is to make a healthy lifestyle accessible to everyone who strives for change.

We are looking for a Lead Content Producer – a person who knows how to lead content projects from idea to release, build processes, manage a team of contractors, and ensure high-quality content.

Responsibilities

• Planning and producing the full content/course cycle.
• Creating structures, terms of reference, briefs; decomposing content.
• Coordinating the work of writers, methodologists, designers, editors, and other specialists.
• Quality control: logic, structure, depth, clarity, TOV.
• Providing content, stylistic, and methodological edits.
• Researching topics, analyzing competitors, market, formats; proposing ideas and improvements.
• Searching, selecting, onboarding, and developing a freelance base for various content formats.
• Managing several projects in parallel and working effectively with priorities.
• Building processes, checklists, templates in Notion/Jira.
• Integrating AI solutions for workflow optimization.
• Ensuring transparent communication and timely updates to the team.

Experience and background

• 2–5 years in Content Producer / Content Lead / Course Producer / Content PM roles.
• Proven experience creating end-to-end courses and large content products.
• Experience working with digital products (apps, EdTech, creative agencies).

Management and teamwork

• Experience hiring and managing contractors and freelancers (writers, designers, methodologists, editors, SME).
• Ability to work with business goals and form relevant content solutions.

Content expertise

• Strong skills in structuring, building content architecture, analytics, and content taste.
• Ability for quick research and work in a multi-domain environment.
• High level of English (for working with English-language content).

Mindset and work style

• Proactivity, self-reliance, speed, and systematic approach in work.
• Readiness to work in a test-iterative environment (A/B tests, experiments, rapid changes).
• Interest in continuous learning and improving solutions based on data and feedback.

Our mission "creating happiness within" – we believe that complete harmony of mind and body is key to overall health and quality of life. We plan to contribute to the development of the global healthcare market, so our ideal candidate will focus on creating the world's largest Health Tech company. 💪

The product's success was made possible by the hard work of a team of 400+ people who are true professionals in their field. We are one of the largest partners of Facebook/Google/Snapchat/Twitter in the Central and Eastern European region. 🌎

Our company is built on the ability to find the best specialists and provide them with everything necessary to focus on results! We have no bureaucracy, and we give our colleagues full freedom to make decisions and achieve significant results. 🚀

Learn more about us: Instagram, LinkedIn.