Event Senior Analyst / Event Manager

43 Minutes ago • 3-5 Years
Events

Job Description

Salesforce is redefining CRM for the Agentic Enterprise era with Agentforce 360. This role's mission is to communicate this transformation through event experiences and drive action. We are looking for individuals with strategic thinking, creativity, and execution skills, who are committed to business impact. This position plans and executes Salesforce's strategic events to create new customer experiences aligned with the company's key strategies, maximizing brand equity, lead generation, sales promotion, customer LTV improvement, product understanding, and NPS.
Good To Have:
  • Ability to design and propose from the perspective of "Event = Experience x Business Results", by reverse-calculating from customer value.
  • Ability to continuously improve with both creativity and operations, without being bound by existing methods.
  • Ability to involve diverse stakeholders and demonstrate driving force and accountability to move forward even in ambiguity.
  • Experience in designing/operating executive-向け programs (e.g., Roundtable, VIP initiatives).
  • Experience in planning, collaborating, and evaluating sponsor/partner initiatives.
  • Experience in reflecting B2B SaaS messages/product understanding in planning and linking it to customer case studies.
  • Confidence in technical skills such as dashboard utilization, understanding of marketing data infrastructure, and agent building skills (e.g., Tableau, Slack/Canvas, MA/CRM).
Must Have:
  • Promote annual/large-scale events from concept design to on-site operation and post-event follow-up (including sessions, exhibitions, networking, RT, and sponsor collaboration).
  • Reconstruct experience design (journey/message/flow/operation) in line with the company's key strategies, and continuously improve KPI/ROI.
  • Standardize and deploy executive-向け initiatives (e.g., Roundtable in a Box), and select/build relationships with external speakers/influencers.
  • Design the Japanese customer experience for global initiatives (Dreamforce/Connections/Tableau Conference) and optimize the flow from participation to deal conversion.
  • Manage vendors/production progress/budget to ensure quality while achieving efficiency and productivity improvements (maximizing cost-effectiveness).
  • Project management and internal communication using Slack/Canvas, etc. (SSOT of information, stakeholder communication, visualization with dashboards).
  • Appropriately manage risks/compliance such as personal information, speaking contracts, and case approvals.
  • Event/Marketing experience 3-5 years (understanding of online/offline best practices).
  • Multitask progress management and deadline adherence, data-driven review (KPI/ROI).
  • High communication/presentation skills with internal and external stakeholders (English and Japanese) *Headquarters collaboration level (目安: TOEIC 780).
  • Practical experience in budget/vendor management, project document/operation base development (SSOTization).

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About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Category:

Marketing

Title:

Marketing Headquarters

Demand Generation Group

Event Senior Specialist or Event Manager

Main Mission

We are redefining CRM for the Agentic Enterprise era with Agentforce 360 at its core. Our mission in event marketing is to convey this transformation through event experiences and drive action. We are looking for individuals with strategic thinking, creativity, and execution skills, who are committed to business impact. This position plans and executes Salesforce's strategic events to create "new customer experiences" aligned with the company's key strategies, maximizing brand equity, lead generation, sales promotion, customer LTV improvement, product understanding, and NPS.

Key Missions

  • Promote annual/large-scale events from concept design to on-site operation and post-event follow-up (including sessions, exhibitions, networking, RT, and sponsor collaboration).
  • Reconstruct experience design (journey/message/flow/operation) in line with the company's key strategies, and continuously improve KPI/ROI.
  • Standardize and deploy executive-向け initiatives (e.g., Roundtable in a Box), and select/build relationships with external speakers/influencers.
  • Design the Japanese customer experience for global initiatives (Dreamforce/Connections/Tableau Conference) and optimize the flow from participation to deal conversion.
  • Manage vendors/production progress/budget to ensure quality while achieving efficiency and productivity improvements (maximizing cost-effectiveness).
  • Project management and internal communication using Slack/Canvas, etc. (SSOT of information, stakeholder communication, visualization with dashboards).
  • Appropriately manage risks/compliance such as personal information, speaking contracts, and case approvals.

Required Skills/Experience

  • Event/Marketing experience 3-5 years (understanding of online/offline best practices).
  • Multitask progress management and deadline adherence, data-driven review (KPI/ROI).
  • High communication/presentation skills with internal and external stakeholders (English and Japanese) *Headquarters collaboration level (目安: TOEIC 780).
  • Practical experience in budget/vendor management, project document/operation base development (SSOTization).

Welcome Requirements / Desired Candidate Profile

  • Ability to design and propose from the perspective of "Event = Experience x Business Results", by reverse-calculating from customer value.
  • Ability to continuously improve with both creativity and operations, without being bound by existing methods.
  • Ability to involve diverse stakeholders and demonstrate driving force and accountability to move forward even in ambiguity.
  • Experience in designing/operating executive-向け programs (e.g., Roundtable, VIP initiatives).
  • Experience in planning, collaborating, and evaluating sponsor/partner initiatives.
  • Experience in reflecting B2B SaaS messages/product understanding in planning and linking it to customer case studies.
  • Confidence in technical skills such as dashboard utilization, understanding of marketing data infrastructure, and agent building skills (e.g., Tableau, Slack/Canvas, MA/CRM).

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

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