This role involves defining and implementing the UI visual style for game community products across all platforms (App/H5/Web), including modules like homepage, game tools, guides, and events. The lead designer will establish unified specifications for design systems, ensuring consistent multi-platform experience. Responsibilities also include producing high-fidelity prototypes, collaborating with product and R&D teams, and enhancing user activity and retention by balancing information density and readability, all while understanding player and business needs.