Global Founders Associate – Business Development & Performance

URVI is a modern, fast-growing D2C brand in health, e-commerce, and FMCG. As a Founders Associate, you will work directly with the founders, playing a central role in scaling the brand operationally, analytically, and creatively. This is a hands-on growth role focused on building funnels, testing hypotheses, and driving initiatives at high speed, with direct responsibility for projects and significant impact on revenue and EBITDA.

Must Have

• Optimize the entire Growth & Sales Funnel.
• Develop high-performing campaign structures (Meta, Google, TikTok).
• Think like a hacker: fast, experimental, independent.
• Build scalable performance assets (partner/influencer pipeline, creator structures, testing stack).
• Develop growth initiatives (bundles, promotions, pricing tests, CRM, Subscribe & Save).
• Work closely with founders and take responsibility for own projects.
• Structure marketing & e-commerce setup, identify weaknesses, and design scalable processes.
• Provide strategic support for investor relations, reporting, and market analysis.

Good to Have

• Experience with Meta Ads Manager, SEA, GA4, Shopify, Klaviyo, TikTok Ads or analysis tools like Klar.
• An eye for content, creatives, hooks & messaging.
• Experience in the influencer/creator area.
• A drive to implement things faster than others.

Perks & Benefits

• Fair and transparent salary structures
• Modern office in Kreuzberg
• Up to 28 vacation days per year
• State-of-the-Art Hardware Set-up
• Culture based on transparency, appreciation, and trust
• Extremely steep learning curve
• Radical ownership
• Direct access to founders
• Working culture built for speed

Your Team

URVI – Urban Vitality

URVI is a modern, fast-growing D2C brand at the intersection of health, e-commerce, and FMCG. We are currently expanding in Germany, the USA, and soon Pan-EU.

As a Founders Associate, you will work directly with the founders and play a central role in scaling the brand – operationally, analytically, and creatively.

This role is not a classic trainee or consulting profile, but a hands-on growth role where you take responsibility, build funnels, test hypotheses, and drive things forward at high speed.

You are an early joiner and can quickly develop into a key pillar of the company.

Your Mission

• You optimize our entire Growth & Sales Funnel.

From landing pages to hooks to A/B tests: You find bottlenecks, formulate hypotheses, and test data-driven.

• You develop high-performing campaign structures (Meta, Google, TikTok) and continuously improve creatives, targeting, and messaging – together with our creative team.
• You think like a hacker: fast, experimental, independent – from technical implementation to performance evaluation.
• You build scalable performance assets, e.g.

→ a partner/influencer pipeline (outreach, briefings, processes)

→ creator structures for UGC & Ads

→ a systematic testing stack for creatives & hooks

• You develop Growth initiatives that directly contribute to revenue and EBITDA: bundles, promotions, pricing tests, CRM flows, Subscribe & Save optimization, and much more.
• You work closely with the founders and take responsibility for your own projects – from e-commerce optimization to insights and launch strategies for new products.
• You bring structure to our marketing & e-commerce setup, identify weaknesses, and design scalable processes.
• You provide strategic support, e.g., for investor relations, reporting, and market analysis – always with a performance focus.

What we wish for

• First experience in e-commerce, performance marketing, D2C, growth, startups, management consulting or related fields

(Not necessarily many years – your mindset is more important.)

• A performance & funnel understanding: you know how online businesses work, how P&L, traffic, creatives, conversion, and retention interact – and where the levers are.
• You love experiments: test > discuss. You work fast and turn hypotheses into measurable results.
• A structured, analytical way of working – whether numbers, funnels, ads, or processes.
• Independence and proactivity: You work towards results, not just tasks.
• Very good German language skills.

What else you can score with

• Experience with Meta Ads Manager, SEA, GA4, Shopify, Klaviyo, TikTok Ads or analysis tools like Klar.
• An eye for content, creatives, hooks & messaging.
• Experience in the influencer/creator area.
• A drive to implement things faster than others.

What is self-evident for us

• Fair and transparent salary structures
• With our modern office in Kreuzberg, we offer you an ideal working environment
• Up to 28 vacation days per year
• State-of-the-Art Hardware Set-up

What makes us special

• A culture based on transparency, appreciation, and trust – and puts the people at URVI at the center
• Extremely steep learning curve – professionally, operationally, strategically
• Radical ownership: You manage topics independently and get full responsibility from day 1
• Direct access to the founders: short paths, quick decisions, no politics
• Working culture built for speed: We test daily, decide quickly, and learn in weeks what others learn in months

All different, all smart

_As an equal opportunity employer, we at URVI are committed to a diverse, inclusive, and healthy work environment. We welcome applications from all qualified candidates, regardless of ethnicity, skin color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Dear women, don't hold back! Studies show that women set the bar higher than men and only apply for a position when they are highly qualified for a specific role. So, if you believe you meet some but not necessarily all of the criteria we require, please still contact us. We look forward to hearing from you and jointly checking if we are a good fit._

Start date

From January 2026

Your path to our team

• We will review your application documents and get back to you within 5 working days
• Introductory call with a founder (and possibly another team member) via video call – 30 minutes
• Case Study - 60 minutes
• Offer

About us

URVI – Tools for Body & Mind.

We develop highly effective supplement gummies that integrate seamlessly into everyday life.

Each product is part of the Urban Vitality System – tailored to the challenges of modern, urban life.

More on ur-vi.com