Global Recruitment Marketing Specialist

GoDaddy

Job Summary

Join GoDaddy's Global Employer Brand Team to make a global impact and shape how the company shares its culture. This role involves attracting top talent, leading high-visibility projects, partnering across global teams, and building campaigns that showcase #GoDaddyLife. Responsibilities include cross-functional collaboration, event management, content creation, paid social campaigns, audience engagement, and performance analysis to adapt for global reach.

Must Have

  • Collaborate with various internal and external partners
  • Lead high-visibility employer brand campaigns
  • Plan and implement employer brand events
  • Manage daily campaign tasks and execution
  • Create engaging employee stories, blog posts, and social content
  • Develop creative visuals using Canva
  • Run paid social campaigns on LinkedIn, Meta, Google
  • Engage with followers on social media channels
  • Analyze data to optimize campaigns and report performance
  • Adapt messaging for global audiences
  • Support operations using Service NOW
  • Minimum 3 years in employer branding or digital marketing
  • Experience with paid social/digital marketing campaigns
  • Experience in end-to-end event management
  • Proficiency in project management and task tracking tools
  • Proven copywriting and content creation skills
  • Experience managing social media channels for brand
  • Analytical mindset for campaign data interpretation

Good to Have

  • Familiarity with tracking tools like UTM codes, pixels, and Google Analytics
  • Agency-side or in-house agency management experience
  • Understanding of SEO and conversion-driven copy
  • Experience with employee advocacy or ambassador programs

Perks & Benefits

  • Paid time off
  • Retirement savings (e.g., 401k, pension schemes)
  • Bonus/incentive eligibility
  • Equity grants
  • Participation in employee stock purchase plan
  • Competitive health benefits
  • Family-friendly benefits including parental leave
  • Employee Resource Groups
  • Support for entrepreneurs/side hustles

Job Description

Location Details:

Pune or Gurugram

At GoDaddy the future of work looks different for each team. Some teams work in the office full-time; others have a hybrid arrangement (they work remotely some days and in the office some days) and some work entirely remotely.

This is a hybrid position. You’ll divide your time between working remotely from your home and an office, so you should live within commuting distance. Hybrid teams may work in-office as much as a few times a week or as little as once a month or quarter, as decided by leadership. The hiring manager can share more about what hybrid work might look like for this team.

Join our Team

Are you ready to make a global impact and develop how we share our culture? Join our growing Global Employer Brand Team! As we continue to evolve and expand our employer brand initiatives, we’re looking for a hands on creative and strategic Employment Brand Strategist to help us attract top talent, lead high-visibility projects, partner across global teams and build campaigns that bring the #GoDaddyLife to life.

What you'll get to do...

  • Collaborate Cross-Functionally: Partner with Recruiting, HR, Hiring Managers, Employee Resource Groups, Regional Leaders, Internal Comms, Marketing, Engineering, Care, and external job board vendors to plan, build, and implement hiring-aligned events and campaigns
  • Lead Cross Functional High-Visibility Campaigns: Handle job-board placement, event logistics, cross-channel promotion, partner engagement, and measure results/return on investment
  • Drive End-to-End Events: Plan and implement employer brand events to grow awareness and generate qualified candidate pipelines
  • Lead Projects: Own daily campaign and task management from campaign concept to execution, ensuring smooth, timely delivery and clear communication of priorities and progress
  • Craft Compelling Stories: Use your storytelling and copywriting skills to create engaging employee features, blog posts, campaign copy, and social content
  • Build Creative Assets: Compose visuals in Canva and collaborate on creative concepts to bring campaigns to life
  • Run Paid Social Campaigns: Lead campaigns on LinkedIn, Meta, Google, and more; building qualified pipelines, improving value. Quickly adapt strategies for talent goals, own a test-and-learn loop (A/B messaging/visuals/channels) and document insights
  • Engage with our Audience: Engage directly with followers on GoDaddy Life social channels, encouraging authentic and adaptable community interactions
  • Analyse and Optimise: Use a data-driven approach to track engagement, optimise campaigns, and report on performance metrics
  • Adapt for Global Reach: Tailor messaging for international audiences and ensure cultural relevance and connection
  • Support Daily Operations: Use Service NOW to handle incoming employer branding requests

Your experience should include...

  • 3+ years in employer branding, recruitment or digital marketing in a global organisation with hands-on experience running paid social/digital marketing campaigns and end-to-end event management experience (in-person & virtual)
  • Strong project management and task-tracking skills (e.g., Notion, Asana, Monday.com). Proficiency in Canva for visual content creation
  • Shown copywriting and content creation skills with examples of published work or campaign assets
  • Experience in social media channel management for brand engagement (LinkedIn, Facebook, Instagram, TikTok, etc.)
  • Excellent collaboration skills across multiple teams and regions. Analytical mentality with campaign data interpretation and insights application

You might also have...

  • Familiarity with tracking tools like UTM codes, pixels, and Google Analytics
  • Agency-side or in-house agency management experience with a marketer’s perspective: writing briefs, evaluating creative, and driving performance against indicators
  • Understanding of SEO and conversion-driven copy
  • Experience with employee advocacy or ambassador programs

Portfolio Requirement

  • Applicants must include a portfolio or sample of work showcasing writing, campaign assets, or social content as part of their application

We've got your back...

We offer a range of total rewards that may include paid time off, retirement savings (e.g., 401k, pension schemes), bonus/incentive eligibility, equity grants, participation in our employee stock purchase plan, competitive health benefits, and other family-friendly benefits including parental leave. GoDaddy’s benefits vary based on individual role and location and can be reviewed in more detail during the interview process.

We also embrace our diverse culture and offer a range of Employee Resource Groups (Culture). Have a side hustle? No problem. We love entrepreneurs! Most importantly, come as you are and make your own way.

About us...

GoDaddy is empowering everyday entrepreneurs around the world by providing the help and tools to succeed online, making opportunity more inclusive for all. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights, and people to transform their ideas and personal initiative into success. To learn more about the company, visit About Us.

At GoDaddy, we know diverse teams build better products—period. Our people and culture reflect and celebrate that sense of diversity and inclusion in ideas, experiences and perspectives. But we also know that’s not enough to build true equity and belonging in our communities. That’s why we prioritize integrating diversity, equity, inclusion and belonging principles into the core of how we work every day—focusing not only on our employee experience, but also our customer experience and operations. It’s the best way to serve our mission of empowering entrepreneurs everywhere, and making opportunity more inclusive for all. To read more about these commitments, as well as our representation and pay equity data, check out our Diversity Careers page.

GoDaddy is proud to be an equal opportunity employer. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements. Refer to our full EEO policy._

Our recruiting team is available to assist you in completing your application. If they could be helpful, please reach out to myrecruiter@godaddy.com.

GoDaddy doesn’t accept unsolicited resumes from recruiters or employment agencies.

##### Apply Now and Join the #GoDaddyLife today!

Please review these directions prior to submitting your application:

  • To ensure we address you correctly throughout the process, please enter your Preferred Name if different than your Legal Name. We may ask you to confirm your Legal Name at a later stage when necessary.
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Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Massachusetts Residents: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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In addition to email communications, GoDaddy utilizes a SMS/WhatsApp texting tool to send quick updates and communicate with you throughout our candidate processes. GoDaddy Executives do not contact candidates or employees by SMS or WhatsApp. Per GoDaddy policy, we will never text you a link to click. Please indicate below if you wish to receive SMS/WhatsApp messages from GoDaddy. Standard messaging and data rates may apply. (required) 161355bc I agree to opt-in to receive SMS/WhatsApp messaging I am opting out of SMS/WhatsApp messaging

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International GoDaddy Diversity & Inclusion Questions

At GoDaddy, we strive to build teams that reflect the broad perspectives and experiences of our customers. We’re proud of our culture, and we’re committed to fostering inclusion and belonging for all our employees. Our philosophy is, come as you are and do great work. You belong here!

To help us understand whether all job applicants are experiencing our recruitment process similarly regardless of who they are, we ask voluntary self-identification questions of all candidates. Below is a voluntary demographic question. Responses to the below question is multi-select, please check all that apply to you.

GoDaddy does not discriminate on the basis of race/ethnicity, age, sexual orientation, gender, gender identity or expression or any other basis protected by the laws in your region. Responses are anonymous. Your responses, or your choice not to respond, will not be associated with your specific application and will not in any way be used in the hiring decision.

This data is only used at a summary level for analysis of trends, not at the individual level. By responding to the question, you are consenting to us using your responses for these purposes. If you choose to answer them, your responses will be used to help us identify areas for improvement as we seek to ensure our hiring process considers everyone equally and fairly. More information about the way we use candidate data can be found here.

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13 Skills Required For This Role

Performance Analysis Event Management Talent Acquisition Creative Writing Employer Branding Game Texts Storytelling Seo Notion Asana Canva Monday Google Analytics

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