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Growth Ventures-Director of Marketing

Growth Ventures-Director of Marketing

2 Weeks ago • 8 Years + • Marketing

About the job

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Job Description

The Director of Marketing for Playtika's Growth Ventures vertical in Israel will oversee and elevate marketing activities across their games portfolio. Key responsibilities include strategic leadership, aligning marketing efforts with company goals, managing marketing budgets for maximum ROI, optimizing campaign performance using data analytics, exploring and implementing new user acquisition strategies, and fostering collaboration across teams. This role demands strong leadership, expertise in performance marketing and user acquisition within mobile gaming, exceptional analytical skills, and a strategic mindset. The successful candidate will mentor teams and contribute to the future of interactive entertainment.

Must have:

8+ years leading marketing in mobile gaming
Performance marketing & user acquisition expertise
Exceptional analytical & data interpretation skills
Proven leadership & team mentorship skills
Strategic brand-building & performance marketing balance

Join us at Playtika (NASDAQ: PLTK), where we're driven by the belief life needs play. We’re on a mission to deliver infinite ways to play using cutting-edge technologies like AI and machine learning to craft immersive experiences that connect, inspire and entertain millions of players worldwide.

From our start as a small mobile games company founded in Israel to our current position as a publicly traded company and industry leader, we continue to be a dominant force in interactive entertainment. With a diverse portfolio of award-winning, category-leading Casual and Social Casino-themed games, including nine of the top 100 highest-grossing mobile games in the US, we're setting the standard for excellence.

Our success story is co-authored by a dynamic team of storytellers, strategists, creators and data scientists who thrive on innovation. We are home of the best, advancing an inclusive culture that embraces our core values and reflects our agile DNA.

With a strong financial foundation, disciplined operations, unwavering player-focused approach and relentless can-do spirit, we're well-positioned for sustained growth. If you're ready to join the driving force behind the evolution of interactive entertainment, we invite you to come play with us.

We are seeking a Director of Marketing for the Growth Ventures Vertical in Israel. This supervisory role is pivotal in overseeing, guiding, and elevating marketing activities across the games in our Growth Ventures portfolio.

Key Responsibilities

Strategic Leadership:

Oversee and align marketing activities across all Growth Ventures games with company goals.
Regularly engage with marketing leads to challenge performance, refine strategies, and encourage innovation.

Budget Management:

Monitor and manage marketing budgets to ensure efficient allocation and maximum ROI.
Identify opportunities for cost optimization without sacrificing performance.

Performance Optimization:

Analyze campaign performance to identify improvements and provide actionable insights.
Guide marketing teams in leveraging data and analytics to achieve and exceed KPIs.

User Acquisition Expertise:

Bring deep knowledge of user acquisition strategies for mobile games to explore and implement new marketing channels.
Test innovative platforms to expand player reach and engagement.

Collaboration and Thought Leadership:

Foster collaboration and knowledge sharing across marketing teams within Growth Ventures.
Partner with Playtika’s other marketing departments to align strategies with broader organizational goals.

Requirements

Proven track record (8+ years) of leading successful marketing initiatives within the mobile gaming industry.
Strong expertise in performance marketing and user acquisition strategies.
Exceptional analytical skills, with the ability to translate data into actionable insights.
Proven leadership skills, with the ability to inspire and mentor diverse teams.
Strategic mindset, balancing brand-building with performance marketing.
Technical proficiency in Microsoft Excel and PowerPoint.
Fluent English (spoken and written).

Why Join Us?

This is a rare opportunity to lead marketing efforts for some of the most innovative gaming studios in the industry. As the Director of Marketing for Growth Ventures, you’ll play a key role in shaping the marketing strategies of a dynamic portfolio, mentoring talented teams, and contributing to the future of interactive entertainment.

If this resonates with your skills and aspirations, we’d love to hear from you!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

If you feel the above describes you perfectly - Apply now!

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About The Company

Playtika

102 Active Jobs

For a decade Playtika has been a pioneer in the games industry with more than 34 million monthly active users across a portfolio of casual games titles. We were among the first to offer free-to-play games on social networks, and shortly after, on mobile platforms. Playtika creates disruptive gaming experiences that are reshaping the gaming landscape using cutting-edge technologies in Live-Ops, Data Analytics and Performance Marketing. As a digital entertainment powerhouse, Playtika processes 9TB of data daily. Our creative team translate data-driven insights into customized story lines that deliver exciting challenges and surprising thrills, at every twist and every turn. We move fast, seizing new opportunities, pushing boundaries and leveraging the technology and talent we’ve acquired along the way. At Playtika, we are storytellers and coders, artists and data-scientists, explorers and strategists. We don’t just build games, we bring them to life. We create infinite ways to play. Headquartered in Herzliya, Israel, Playtika has over 3700 employees in offices worldwide including Ramat Gan, Berlin, , Warsaw, Vienna, Helsinki, Chicago, Las Vegas, Santa Monica, Sydney, Kyiv, Bucharest, Minsk, Dnepr, and Vinnytsia.