Director of Marketing, Growth Ventures

We are seeking a Director of Marketing for the Growth Ventures Vertical in Israel. This supervisory role is pivotal in overseeing, guiding, and elevating marketing activities across the games in our Growth Ventures portfolio.

Key Responsibilities

• Strategic Leadership:
• Oversee and align marketing activities across all Growth Ventures games with company goals.
• Regularly engage with marketing leads to challenge performance, refine strategies, and encourage innovation.
• Budget Management:
• Monitor and manage marketing budgets to ensure efficient allocation and maximum ROI.
• Identify opportunities for cost optimization without sacrificing performance.
• Performance Optimization:
• Analyze campaign performance to identify improvements and provide actionable insights.
• Guide marketing teams in leveraging data and analytics to achieve and exceed KPIs.
• User Acquisition Expertise:
• Bring deep knowledge of user acquisition strategies for mobile games to explore and implement new marketing channels.
• Test innovative platforms to expand player reach and engagement.
• Collaboration and Thought Leadership:
• Foster collaboration and knowledge sharing across marketing teams within Growth Ventures.
• Partner with Playtika’s other marketing departments to align strategies with broader organizational goals.

Requirements

• Proven track record (8+ years) of leading successful marketing initiatives within the mobile gaming industry.
• Strong expertise in performance marketing and user acquisition strategies.
• Exceptional analytical skills, with the ability to translate data into actionable insights.
• Proven leadership skills, with the ability to inspire and mentor diverse teams.
• Strategic mindset, balancing brand-building with performance marketing.
• Technical proficiency in Microsoft Excel and PowerPoint.
• Fluent English (spoken and written).

Why Join Us?

This is a rare opportunity to lead marketing efforts for some of the most innovative gaming studios in the industry. As the Director of Marketing for Growth Ventures, you’ll play a key role in shaping the marketing strategies of a dynamic portfolio, mentoring talented teams, and contributing to the future of interactive entertainment.

If this resonates with your skills and aspirations, we’d love to hear from you!