Manager, Live Seller Enablement Services

This role at eBay Live focuses on developing and growing programs, services, and partnerships to help sellers and creators succeed in live commerce. The Manager will identify friction points, build scalable programs, and collaborate cross-functionally to expand the eBay Live ecosystem. Key responsibilities include seller enablement, hosting services development, creator and agency services, marketing enablement, and innovation in live-selling models.

Must Have

• Identify key barriers and bottlenecks in sellers’ shift to live selling
• Build and deliver programs for host training, onboarding, and content support
• Build and lead a “Hosting-as-a-Service” model
• Develop frameworks and standards for high-quality hosting
• Establish and manage external agencies and creators for live production
• Define service models and performance standards for agency partners
• Develop and deliver host/seller marketing services
• Pilot and scale innovative live-selling models
• Collaborate with product and operations teams to introduce new features
• Bachelor’s degree or equivalent experience in Business, Marketing, or a related field
• 5+ years of experience in e-commerce, creator economy, live streaming, or seller enablement roles
• Proven experience building and scaling programs or services
• Strong operational and analytical skills
• Exceptional communication and cross-functional leadership capabilities
• Deep understanding of live commerce dynamics
• Ambitious attitude

Good to Have

• Advanced degree preferred
• Experience working with creator ecosystems and agency networks
• Familiarity with live video production, influencer marketing, or talent management
• Demonstrated ability to work across global teams and manage complex partner relationships

Perks & Benefits

• Target bonus
• Restricted stock units
• Medical benefits
• Financial benefits
• 401(k) eligibility
• Paid time off (PTO)
• Parental leave

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About the Team and the Role

eBay Live is redefining how sellers connect with buyers through interactive, real-time video commerce. Our mission is to make live selling easy, scalable, and successful for everyone — enabling any seller, brand, partner, or talent to go live through streaming-as-a-service solutions powered by eBay and a network of third-party agencies.

The Manager, Live Seller Enablement Services will be responsible for developing and growing the programs, services, and partnerships that help sellers and creators succeed in live commerce. This includes developing hosting services and marketplaces, managing agency networks, and crafting enablement programs that help sellers transition to live streaming.

This role requires a strategic and operational leader who can identify friction points, build scalable programs, and collaborate cross-functionally across product, marketing, operations, and external partners to build a growing eBay Live ecosystem.

Key Responsibilities

Seller Enablement & Business Transformation

• Identify key barriers and bottlenecks in sellers’ shift to live selling.
• Build and deliver programs that simplify and accelerate sellers’ ability to go live, including host training, onboarding, and content support.
• Partner with internal stakeholders to align enablement initiatives with overall Live Commerce strategy and product capabilities.

Hosting Services Development

• Build and lead a “Hosting-as-a-Service” model — including host sourcing, training, matching, and marketplace management.
• Develop frameworks and standards for high-quality hosting, ensuring consistent, engaging live experiences for buyers.
• Build and run host certification and development programs to expand hosting talent across markets.

Creator & Agency Services

• Establish and handle a group of external agencies and creators that deliver live production, content creation, and streaming support.
• Define service models, performance standards, and engagement strategies for agency partners.
• Collaborate with agencies to co-develop new live commerce offerings, creative formats, and growth initiatives.

Marketing & Content Enablement

• Be responsible for the development and delivery of host/seller marketing services, including live content creation, social media amplification, and brand partnership support.
• Build toolkits and guidelines for sellers and hosts to drive visibility and audience growth.

Innovation & New Models

• Pilot and scale innovative live-selling models that expand eBay’s live inventory (e.g., streaming from affiliate groups, streaming-as-a-service, mobile studios).
• Collaborate with product and operations teams to introduce new features and service offerings that improve accessibility and seller success.
• Continuously assess new technologies and market trends and find opportunities for differentiation.

Qualifications

• Bachelor’s degree or equivalent experience in Business, Marketing, or a related field; advanced degree preferred.
• 5+ years of experience in e-commerce, creator economy, live streaming, or seller enablement roles.
• Proven experience building and scaling programs or services that support creators, sellers, or small businesses.
• Strong operational and analytical skills with the ability to translate strategy into execution.
• Exceptional communication and cross-functional leadership capabilities.
• Deep understanding of live commerce dynamics, including hosting, content production, and audience engagement.
• Ambitious attitude with comfort in a fast-paced, evolving environment.

Preferred Experience

• Experience working with creator ecosystems and agency networks.
• Familiarity with live video production, influencer marketing, or talent management.
• Demonstrated ability to work across global teams and handle sophisticated partner relationships.

Impact

This role will play a pivotal role in shaping eBay’s Live Commerce enablement strategy — building the infrastructure, partnerships, and programs that allow any seller or brand to go live successfully and drive engagement, growth, and commerce outcomes at scale.