Job Description
- 5+ years experience in marketing within gaming or advertising
- Proven track record of solving business problems creatively
- Strong creative conceptual and brand strategy skills
- Experience creating multi-channel campaigns
- Data-driven mindset, understanding of performance marketing
Join us at Playtika (NASDAQ: PLTK), where we're driven by the belief life needs play. We’re on a mission to deliver infinite ways to play using cutting-edge technologies like AI and machine learning to craft immersive experiences that connect, inspire and entertain millions of players worldwide.
From our start as a small mobile games company founded in Israel to our current position as a publicly traded company and industry leader, we continue to be a dominant force in interactive entertainment. With a diverse portfolio of award-winning, category-leading Casual and Social Casino-themed games, including nine of the top 100 highest-grossing mobile games in the US, we're setting the standard for excellence.
Our success story is co-authored by a dynamic team of storytellers, strategists, creators and data scientists who thrive on innovation. We are home of the best, advancing an inclusive culture that embraces our core values and reflects our agile DNA.
With a strong financial foundation, disciplined operations, unwavering player-focused approach and relentless can-do spirit, we're well-positioned for sustained growth. If you're ready to join the driving force behind the evolution of interactive entertainment, we invite you to come play with us.
Playtika is looking for a Marketing Creative Manager to join a leading team of Creative minds and help build together mind-blowing campaigns!
As a Creative Manager, you’ll create and manage marketing creative campaigns on a global scale for our brands/games across multiple channels and platforms based on marketing needs/KPI.
Responsibilities:
- Innovate continually marketing creative ideas that drive the key business goals of our brand/game on a daily basis.
- Create conceptual and holistic 360 campaigns to expose our brand awareness on a large scale. Elaborate ideas based on user behavior, motivation and state of mind, adapt creative and messaging to our digital strategies, produce creative assets for funnel and platforms differentiations.
- Partner with brand/game team frequently, be a thought leader on consumer behavior, marketing techniques and take a part of marketing strategy discussions.
- Collaborate with a highly cross-functional team of marketers, data analysts and media specialists, review work in an objective manner and apply learnings to future work.
- Lead creative sessions to translate data into insights, concepts and creative opportunities.
- Be a “mountain mover” to lead projects end-to-end — from insights, strategy and concept, trough executions and presentation. until – production and design. Yet, have the ability to take feedback or inputs, switch gears, and come up fast with solutions that keeps the idea.
Requirements
- 5+ years of experience as an Art Director/Creative within marketing in gaming company, performance industry or advertising agency.
- Proven track record in solving business problems with creative solutions. Proven experience owning ideas from inception to launch.
- Strong creative conceptual and brand strategy background, high level of Art direction and visual storytelling.
- Solid experience creating multi-channel campaigns from top of funnel through direct response creative.
- Digital mind-set, driven by data, deep understanding of performance marketing, craft for mobile and Integrated campaign experience.
- Able to handle multiple, cross-department creative requests simultaneously to prioritize and meet deadlines.
- Excellent organizational and social skills. experience in presenting ideas and getting buy-in from senior level.
- High level of written and spoken English
- Academic background in Art direction, Graphic design, Copyright, or related field.
- Portfolio should feature web-based marketing campaigns and designs for well-known brands
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
If you feel the above describes you perfectly - Apply now!
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