Overseas Character Goods Sales Business Manager (China Region)

2 Months ago • All levels • Business Development • $4,500,000 PA - $6,500,000 PA

Job Summary

Job Description

The company operates various IPs like "Vspo!" and "HimeHina" and is actively expanding its overseas business by establishing bases in America, the UK, Thailand, and China in 2023. This role focuses on launching and managing a character goods sales business overseas, primarily in China, delivering anime and game character goods to international fans through physical stores and e-commerce. Responsibilities include planning and executing strategies to improve store sales, analyzing data to identify areas for improvement, negotiating with related departments and external companies, supporting overseas store operations, and developing new sales channels in China and expanding to other countries. This position offers the opportunity to develop skills in overseas market business promotion, data-driven problem-solving, negotiation, and global business acumen, with future prospects of expanding operations beyond China.
Must have:
  • Analyze sales data (quantitative and qualitative) and plan improvement measures.
  • Support real store operations.
  • Approach and solve problems from multiple perspectives.
  • Experience in launching or promoting businesses/projects in a leadership-like role (0 to 1 or 1 to 10 phases).
  • Passion for entertainment, especially anime, games, and characters.
Good to have:
  • Business-level Chinese, English, or Korean.
  • Experience with product procurement and inventory management.
  • Experience exporting products overseas or importing products internationally.
  • New store opening experience.
  • Experience in business promotion from manufacturing to distribution of anime/character goods.
  • Experience in e-commerce site operation, data analysis, and planning improvements.
  • Experience processing data using functions in Excel or spreadsheets.

Job Details

仕事概要

当社は「ぶいすぽっ!」や「ヒメヒナ」など、様々なIP(VTuber)の運営を行っており、2023年はアメリカ、イギリス、タイ、中国へ拠点を設立し、海外事業に積極的に取り組んでいます。
現在、海外向けにキャラクターグッズ販売事業を立ち上げており、中国を中心に、リアル店舗やECサイトの運営を通じて、アニメやゲームなどのキャラクターグッズを海外のファンに届けるのが主な仕事です。

【業務詳細】
・店舗の売上向上に向けた企画・施策の立案と実行
・定量的・定性的データ(売上データなど)の分析に基づく改善施策の立案と実行
・関連部署や外部企業との折衝・交渉
・中国をメインとした海外でのグッズ販売店舗の運営サポート
・中国をメインとした海外での販路開拓とその他の国への展開拡大

配属部署について

配属となる事業部はまだ立ち上がったばかりで部長の元、リーダー1名、メンバー2名の計4名が在籍しております。
部長は映画や音楽等、エンターテイメント業界での経験が長く、海外マーケットへの参入等の経験が豊富です。
まだ立ち上がったばかりの事業部なので、ゼロベースで課題を発見し解決策を考案・実行していく推進力が求められます。自分のアイデアで日本のコンテンツを世界に広めるやりがいのあるポジションです。
この仕事を通じて、以下のようなスキルや経験が得られます。
・海外マーケットでの事業推進力
・データ分析に基づく課題解決力
・交渉力、調整力
・グローバルなビジネス感覚
将来的には、中国だけでなく他の国や地域での事業展開も視野に入れており、グローバルに活躍できるビジネスパーソンとしてのキャリアを築いていくことができます。

配属部署紹介記事

日本のコンテンツを世界へ!海外向けグッズ販売事業「Brave stores」の展開について

ミッション

当社グループでは日本国内向けに「colleize」という日本最大級のアニメ・ゲーム等の公式グッズ・公式ライセンス商品専門サイトのThe operation is being carried out. From now on, not limited to EC sites, we will also develop stores where official goods and official licensed products can be easily obtained worldwide. As a member of "Brave stores" for overseas character goods sales business, you will be involved in the major mission of delivering Japanese content to the world.
We are looking for people who have the desire to deliver Japanese goods to the world and grow the business, and who resonate with our company's Purpose, Mission, Vision, and Values.

必須スキル

・定量や定性的データの元に売上の分析、向上施策立案、改善経験
・実店舗の運営サポート経験
・課題に多面的にアプローチし解決した経験
・リーダーに近しい役割で事業やプロジェクトの立ち上げ、または推進経験
※0→1フェーズ、1→10フェーズ、どちらも可
・エンターテインメント(特にアニメ、ゲーム、キャラクター)に対する熱意

歓迎スキルおよび経験

・ビジネスレベル以上の中国語、英語、韓国語、いずれかの言語
・商品仕入れや商品管理の経験
・海外への商品輸出、海外での商品輸入の経験
・新規店舗出店経験
・アニメ・キャラクターグッズ製造~流通における事業推進の経験
・ECサイトの運営およびデータ分析と改善策の企画経験
・Excelやスプレプレッドシートなどにおける関数を使用したデータ処理の経験

求める人物像

・Brave groupのパーパス『世界に、日本の冒険心を』・ミッション『80億の、心をうちぬけ』を一緒に体現できる方
・自発的な貢献意欲を発揮し、新しい事への挑戦を楽しめる方
・試行錯誤をしながら自己成長を実感したい方
・自身の仕事に責任を持ち圧倒的スピードで実行できる方
・妥協せず細かい部分まで品質にこだわれる方
・互いにリスペクトしチームで業務を遂行できる方

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