Overseas Content Ecosystem Manager (Publishing)

7 Minutes ago • 3 Years + • Editorial

Job Summary

Job Description

This role focuses on understanding game content trends on major overseas platforms like YouTube, TikTok, and Facebook. The manager will analyze creator ecosystems in different regions to develop targeted collaboration strategies for publishing goals. Responsibilities include using data to identify and profile high-value creators for long-term partnerships, designing their cooperation models and incentive programs. The role also involves collaborating with regional influencer teams to discover KOC resources, and establishing recruitment, growth, and management frameworks for them.
Must have:
  • Insight into game content trends on overseas platforms (YouTube, TikTok, Facebook).
  • Analyze creator ecosystems and formulate targeted collaboration strategies.
  • Characterize high-value creators using data for long-term partnerships.
  • Design cooperation models and incentive programs for signed creators.
  • Collaborate with regional influencer teams to discover KOC resources.
  • Formulate KOC recruitment plans, growth paths, and management methods.

Job Details

Job Description

1. Insight into game content trends on overseas content platforms like YouTube, TikTok, and Facebook, analyzing the creator ecosystem across various regions and platforms, and formulating targeted creator collaboration strategies to serve publishing goals.

2. Through data, characterize high-value creators for long-term collaboration, and design cooperation models and incentive programs for signed creators.

3. Collaborate with regional influencer teams to discover KOC (Key Opinion Consumer) resources, and formulate recruitment plans, growth paths, and management methods.

Job Requirements

1. 3+ years of work experience, familiar with MOBA games, and possess certain experience in gaming/live streaming.

2. Data-driven, with a data-driven analytical mindset and methodology for the game creator ecosystem.

3. Possess excellent communication skills, strong team collaboration awareness, and proactively identify and collaboratively solve problems.

4. Possess innovative spirit and adaptability, with rigorous logic and clear organization.

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