User Research

27 Minutes ago • 3 Years +
UI/UX Design

Job Description

Responsible for user research in the gaming sector, including post-launch publishing activities. This role involves applying diverse qualitative and quantitative research methods to conduct targeted surveys and analyses. The goal is to provide game projects with deep insights into user needs, validate publishing strategies, and continuously enhance the overall user experience. The specialist will lead medium to large-scale research projects, from planning and execution to delivering actionable insights and recommendations, while maintaining a strong understanding of the game market.
Good To Have:
  • Experience in user research at a gaming company or experience as a vendor is preferred.
Must Have:
  • Responsible for game user research and post-launch publishing user research.
  • Utilize various qualitative and quantitative research methods for targeted surveys and analysis.
  • Help game projects understand user needs, verify publishing strategies, and optimize user experience.
  • Proficient in questionnaire surveys, in-depth interviews, focus groups, and user experience testing.
  • Lead medium to large-scale user research projects from planning to conclusion and tracking.
  • Provide objective user experience feedback, accurate user behavior/demand analysis, and valuable suggestions.
  • Good understanding of the game market and major game categories.
  • Regularly output research reports to support product and publishing decisions.
  • Bachelor's degree or above in Psychology, Sociology, Statistics, Marketing, or related fields.
  • 3+ years of relevant work experience with familiarization in user research analysis methods and methodology accumulation.
  • Good English listening, reading, writing skills, fluent in English interviews, and able to use English as a working language.
  • Basic statistics and data analysis skills, proficient in Excel, SPSS, R.
  • Good communication, insight, logical analysis, and project management abilities.
  • Familiar with and passionate about games, with personal understanding and judgment.
  • Ability to adapt to a certain intensity of business travel.

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Job Description

1. Responsible for game user research, participating in user research for publishing business after game launch, using various qualitative and quantitative research methods to conduct targeted surveys and analysis, helping game projects understand user needs, verify publishing strategies, and continuously optimize and enhance user experience.

2. Proficient in various research methods such as questionnaire surveys, in-depth interviews, focus groups, and user experience testing, selecting appropriate solutions based on business needs and ensuring scientific rigor during execution.

3. Able to lead medium to large-scale user research projects within the team, responsible for project communication, research planning, task assignment, execution, conclusion output, and follow-up, providing objective user experience feedback, accurate user behavior and demand analysis, and valuable implementation suggestions.

4. Good understanding of the game market, sufficient knowledge and analysis of major game categories, and regular output of research reports to support product and publishing decisions.

Job Requirements

1. Bachelor's degree or above in Psychology, Sociology, Statistics, Marketing, or related fields.

2. 3+ years of relevant work experience, familiar with common user research analysis methods, and accumulated methodology.

3. Good English listening, reading, writing skills, fluent in English interviews, and able to use English as a working language.

4. Basic statistics and data analysis skills, proficient in statistical analysis tools like Excel, SPSS, R.

5. Good communication, insight, logical analysis, and project management skills.

6. Familiar with and passionate about games, with own understanding and judgment of games.

7. Able to adapt to a certain intensity of business travel.

8. Bonus points: Experience in user research at a gaming company or experience as a vendor is preferred.

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