Overseas Creative Content Manager

6 Minutes ago • 3-5 Years

Social Media

Job Description

The Overseas Creative Content Manager will lead the team in optimizing material production workflows to enhance efficiency and success rates, while also being responsible for overseas advertising creative output. This involves understanding target market user needs, writing creative scripts, collaborating with KOL agencies for customized content, analyzing ad data for continuous optimization, and planning new material tests. The role also includes researching market trends and competitor strategies to inform internal processes.

Good To Have:

Minor language background is a plus.

Must Have:

Overall management of the team's material production capacity and workflow optimization.
Responsible for overseas advertising creative output and independent script writing.
Collaborate with KOL agencies to produce customized scripts and track performance.
Analyze advertising data to optimize material direction and creative.
Plan and promote new material testing with cross-departmental teams.
Research target market trends and competitor advertising strategies.
3-5 years of experience in mobile game advertising creative, influencer marketing, or related fields.
Familiarity with mainstream overseas advertising channels and ad types (Tiktok, Google, FB).
Excellent creative insight and data sensitivity.
Familiarity with TIKTOK, Youtube, Youtube Shorts.
Good English proficiency.

Add these skills to join the top 1% applicants for this job

script-writing

game-texts

influencer-marketing

Job Description

1. Overall management of the team's various material production capacities, optimizing production line workflows to improve material output efficiency and success rate, with an awareness of SOP output.

2. Responsible for overseas advertising creative output, deeply understanding the needs and preferences of users in different overseas target markets, and independently completing creative script writing.

3. Collaborate with KOL agencies, deeply understand product selling points and script frameworks suitable for UA materials, select corresponding influencers to produce customized scripts, and track influencer collaboration effects.

4. Analyze advertising performance data to make directional summaries, continuously optimize and iterate material direction and creative, and be responsible for the effectiveness of advertising materials.

5. Regularly produce new material testing plans, promote cross-departmental cooperation with UA, art, marketing, etc., and follow up on material implementation tests for corresponding reviews.

6. Research hot trends and competitor advertising strategies in target markets, and output insights to feed back internally.

Job Requirements

1. 3-5 years of work experience in mobile game advertising creative, influencer marketing, or related fields.

2. Familiar with mainstream overseas advertising channels and ad types, understand user characteristics and material preferences of channels such as Tiktok, Google, FB.

3. Possess excellent creative insight and data sensitivity, have a habit of deep thinking and review, love games, and deeply understand the needs and preferences of target users.

4. Familiar with video platforms such as TIKTOK, Youtube, Youtube Shorts.

5. Good English proficiency, preferred if it can be used as a working language, bonus for minor language background.

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