Paid Ads Specialist
Job Summary
Job Description
Flow is seeking a Google Ads Specialist to manage and optimize advertising campaigns across Google Search, Display, YouTube, and Performance Max. This role requires expertise in keyword research, bidding strategies, audience targeting, and daily performance tuning. The specialist will collaborate on landing page tests and conversion rate optimization (CRO), monitor quality scores, conversion paths, and budget pacing to drive profitable growth. Responsibilities include ensuring accurate tagging and attribution for reporting and communicating performance updates clearly. The ideal candidate will have 5-10 years of experience managing Google Ads at scale, mastery of campaign mechanics, and a proven ability to achieve CPA, ROAS, and CAC goals. Experience in ad copywriting, funnel-based strategy, and conversion optimization is preferred, with domain experience in real estate, hospitality, or recurring revenue models being a plus. The role is based full-time at Flow's Miami HQ.
Must have:
- Launch, manage, and optimize Google Ads campaigns
- Own keyword research and bidding strategy
- Collaborate on landing page tests and CRO
- Monitor quality scores and budget pacing
- Communicate performance updates clearly
- 5-10+ years managing Google Ads at scale
- Mastery of Search, Display, and PMAX
- Proven ability to drive results against goals
- Skilled in ad copywriting and funnel strategy
- Deep knowledge of conversion optimization
Good to have:
- Experience with real estate, hospitality, or recurring revenue models
- Working with product teams on assets
- Highly autonomous and execution-focused
Perks:
- Comprehensive benefits package (Medical / Dental / Vision / Disability / Life)
- Paid time off and 13 paid holidays
- 401(k) retirement plan
- Healthcare and Dependent Care Flexible Spending Accounts (FSAs)
- Access to HSA-compatible plans
- Pre-tax commuter benefits
- Employee Assistance Program (EAP)
- Free therapy through SpringHealth
- Acupuncture and other wellness offerings
2 skills required
Job Details
About the Company
Flow aims to create a superior living environment that enhances the lives of our residents and communities by developing, acquiring, owning, and managing multifamily apartment buildings and the services and technology inside those buildings.
Fulfilling our mission will require an exceptional group of people whose collective output is greater than the sum of its individual parts. Our team members are energized by the opportunity to impact our residents’ lives in meaningful ways. They are bold and creatively ambitious, driven by relentlessly high standards, act with a sense of urgency and accountability, and always, above all, operate with integrity, loyalty, and trust.
About the Role
We’re hiring a Google Ads Specialist who understands how to intercept customer demand with clarity, precision, and velocity. This is not a set-it-and-forget-it role. It’s for someone who’s constantly optimizing, constantly learning, and who sees every keyword, extension, and landing page as a lever for growth. If you’ve helped performance-minded brands in real estate, hospitality, or subscription products win on Google, you’re already speaking our language.
Applicants must bring real examples of how they've driven efficient performance in Google Ads.
This role is based full time at Flow's Miami HQ in Bay Harbor Islands
Responsibilities:
- Launch, manage, and optimize campaigns across Google Search, Display, YouTube, and Performance Max.
- Own keyword research, bidding strategy, audience layers, and daily performance tuning.
- Collaborate on landing page tests and CRO, working closely with product and creative.
- Monitor quality scores, conversion paths, and budget pacing to drive profitable scale.
- Ensure airtight tagging and attribution for clean downstream reporting.
- Communicate performance updates with clarity and speed.
- Act as a trusted partner to growth, brand, and leadership—translating data into decisions.
Ideal Background:
- 5–10+ years of experience managing Google Ads accounts at scale.
- Mastery of Search, Display, and PMAX campaign mechanics
- Proven ability to drive results against CPA, ROAS, and CAC goals.
- Skilled in ad copywriting, intent mapping, and funnel-based strategy.
- Experience working alongside product teams to develop and refine high-performing assets.
- Deep knowledge of conversion optimization and custom event mapping.
- Preference for those with domain experience in real estate, hospitality, or recurring revenue models.
- Highly autonomous, execution-focused, and relentlessly curious about what works.
Benefits
• Comprehensive benefits package (Medical / Dental / Vision / Disability / Life)
• Paid time off and 13 paid holidays
• 401(k) retirement plan
• Healthcare and Dependent Care Flexible Spending Accounts (FSAs)
• Access to HSA-compatible plans
• Pre-tax commuter benefits
• Employee Assistance Program (EAP), free therapy through SpringHealth, acupuncture, and other wellness offerings
Flow is proud to be an equal opportunity workplace and hires regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity and/or expression, pregnancy, Veteran status any other characteristic protected by federal, state or local law. In addition, we provide reasonable accommodation for qualified individuals with disabilities.
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