Performance Media Assistant Manager (Beauty & Wellbeing)

This role is responsible for driving digital marketing performance for Beauty & Wellbeing VN, focusing on search and e-commerce. The ideal candidate is self-motivated, growth-oriented, and capable of leading change. They should have a strong background in e-commerce and digital marketing, including on-site search, Tiktokshop ads, and analytics, and be flexible to work at both strategic and tactical levels. The role involves collaborating with media leads, internal stakeholders, and external partners, and requires a candidate who can lead by example and educate team members.

Must Have

• Manage E-Commerce Search marketing budgets and KPIs.
• Execute optimized brand content and onsite advertising campaigns.
• Monitor and analyze performance metrics (traffic, GMV, ROAS).
• Identify and implement optimization tests and growth opportunities.
• Present data-driven insights to stakeholders.
• Educate brand teams on eCommerce and Search investments.
• Lead best practices in E-Commerce and Search media.
• Stay updated on industry trends.
• Experience building brands on Shopee, Lazada, Tiktokshop.
• Experience running search campaigns.
• 3+ years in E-Commerce and search engine marketing.
• CPG, Online Retail, Grocery, or performance digital experience.
• Strong relationship building, planning, project management skills.

This role will be responsible for delivering the digital marketing performance for Beauty & Wellbeing VN. Your focus will be to support performance marketing programs with a focus on search and ecommerce. The ideal candidate is self-motivated, has a growth mindset, and is capable of driving change in a large organization. This person has a deep passion and intermediate background of both Ecommerce and digital marketing, including on-site search, Tiktokshop ads, and analytics. Flexibility and the willingness to work at both a strategic and tactical level is required.

The role will work collaboratively with E2E media lead, internal stakeholders (e.g. brand teams, e-com team), and external partners. As this is a new role for our organization, we are looking for a candidate who is able to lead by example, while providing instruction and education to other team members along the way.

Performance media deployment – Onsite search & Tiktokshop ads (70%)

• Under guidance of the B&W media lead, manage E-Commerce Search marketing budgets, including: copy updates, setting and tracking budget spend priorities and KPIs, measuring overall results against plan, and applying relevant beta tests on an on-going basis
• Work with agency partners and internal teams to develop and execute optimized brand content for owned E-commerce and retail partners.
• Work with agency partners and internal teams to execute onsite advertising campaigns
• Monitor and analyze performance against traffic, GMV, ROAS, onsite visibility and share of voice; continually make and implement recommendations for optimization and ongoing growth
• Work with the Media Lead and stakeholders to identify new optimization tests and growth opportunities

Reporting (20%)

• Present findings to stakeholders to create an atmosphere of transparency and data-driven optimization
• Work with Media Lead to educate brand teams on the benefits of Embedding eCommerce and Search investments in all Marketing activities

Strategic planning (10%)

• Research and be a thought leader in best practice on all things E-Commerce and Search media related to driving profitable growth through digital marketing and on-site conversion optimization
• Keep on top of industry best practices and provide POV on recommended actions

Job Requirements

• Experience building a brand on E-commerce platform (Shopee, Lazada and Tiktokshop) and running search campaigns is required.
• 3+ years’ experience working in E-Commerce and search engine marketing
• CPG, Online Retail, Grocery, or Performance driven digital experience preferred Intune with digital and E-Commerce trends
• Strong ability to build solid relationships, both internal and external
• Excellent planning, project management and organizational skills