Platform Cross-Industry Cooperation Business BD
Job Description
- Background in internet, e-commerce, or digital marketing industries.
- Expand and maintain strategic partnerships with leading domestic enterprises.
- Design and implement platform-level cooperation schemes for joint marketing and resource exchange.
- Promote the introduction of external high-quality resources and traffic.
- Drive in-game IP collaboration, expanding multi-domain IP resources.
- Plan and execute IP integration, activities, and deep content linkage within games.
- Establish long-term stable cooperative relationships with platforms and IP copyright holders.
- Explore innovative models like brand collaboration and content co-creation.
- Enhance product influence and user coverage across multiple circles.
- Bachelor's degree or above.
- 1-2 years of experience in platform cooperation, cross-industry cooperation, or business development.
- Possess rich platform cooperation resources (e.g., Alipay, Meituan, Douyin, JD.com).
- Proven success in independently completing 0-to-1 platform cooperation projects.
- Excellent cross-departmental collaboration, project management, and business negotiation skills.
- Ability to efficiently promote multi-party cooperation implementation.
Job Description
1. Responsible for expanding and maintaining strategic cooperative relationships with leading domestic enterprises (such as Alipay, Meituan, Douyin, Taobao), continuously updating the “Core Platform Partner Resource Pool”, designing platform-level cooperation solutions such as joint marketing and resource exchange based on the company's business and product characteristics, and promoting the introduction of external high-quality resources and traffic;
2. Focus on promoting in-game IP collaboration, expanding well-known IP resources in multiple fields including film, animation, games, literature, and artists, and planning and implementing IP integration, activities, and deep content linkage within games;
3. Establish long-term stable cooperative relationships with platforms and IP copyright holders, continuously explore diverse innovative models such as brand collaboration and content co-creation, and enhance the company's product influence and user coverage across multiple circles.
Job Requirements
1. Bachelor's degree or above, 1-2 years of experience in platform cooperation, cross-industry cooperation, or business development, with a background in internet, e-commerce, or digital marketing industries preferred;
2. Possess rich platform cooperation resources (such as Alipay, Meituan, Douyin, JD.com), with successful cases of independently completing 0-to-1 platform cooperation projects;
3. Possess excellent cross-departmental collaboration, project management, and business negotiation skills, capable of efficiently promoting multi-party cooperation implementation.
