PPC Specialist (12 Month Maternity Cover)

Company Overview: Welcome to Casumo, your passport to a world of fun, excitement, and responsible gaming. We're an international online casino company with a knack for creating unforgettable gaming experiences. Our secret sauce? A blend of innovation, security, and a dash of playful charm. Nowadays, we're on the hunt for a dynamic and data-driven PPC Specialist! (This role will be available on a 12 month maternity cover). Position Overview: Are you a data-driven digital marketer with a flair for creativity and a passion for performance? Casumo is on the lookout for a PPC Specialist to join our award-winning marketing team on a 12-month maternity cover contract. If you’re eager to take ownership of high-impact campaigns across multiple channels and help us deliver exceptional results, this could be your next big adventure. Responsibilities: * Plan, develop, and implement comprehensive PPC strategies across Google Ads, META, and Programmatic channels. * Conduct detailed keyword and audience research to ensure maximum reach and relevance. * Create and optimize engaging ad copy and visuals that reflect our brand and drive performance. * Manage campaign budgets strategically to deliver the best possible ROI. * Monitor and optimize campaigns to hit key KPIs - CTR, CPA, ROAS, and beyond. * Analyse campaign data and performance, identifying opportunities for ongoing improvement. Translate insights into actionable recommendations and clear reporting for stakeholders. * Stay ahead of the curve by keeping up with industry trends, tools, and platform updates. * Collaborate closely with the broader marketing team to ensure a unified and creative approach across all channels. Requirements: * Proven experience managing PPC campaigns across Google Ads, META, and Programmatic platforms. * Solid understanding of digital marketing principles and performance metrics. * Hands-on experience with tools such as Google Ads Editor and Facebook Ads Manager. * Excellent communication and presentation skills. * Highly organized, with the ability to multitask and meet deadlines under pressure. The Perks Being a part of the Casumo group provides an unparalleled experience. You’ll find yourself surrounded by the brightest minds within the most inspiring and collaborative office spaces! In addition to that, you’ll enjoy: Zagreb Office: * Wellness incentives, including a fitness allowance and mental well-being services * 2 weeks Work From Anywhere (10 days), increased to 4 weeks (20 days) after longer duration of employment within the Company: explore the world while working remotely * Food allowance * Access to some of the greatest tools and platforms for developing your professional skills and building success within your role * A range of training courses, known as Casumo College, for continuous learning and growth * Social events for building strong relationships with colleagues from all across the organisation Macedonia Office: * Private health insurance * Wellness incentives, including a fitness allowance and mental well-being services * 2 weeks Work From Anywhere (10 days), increased to 4 weeks (20 days) after longer duration of employment within the Company: explore the world while working remotely * Office lunches - three times per week * Access to some of the greatest tools and platforms for developing your professional skills and building success within your role * A range of training courses, known as Casumo College, for continuous learning and growth * Social events for building strong relationships with colleagues from all across the organisation Our ABC values: ASPIRE At Casumo, "aspire" means pushing beyond the ordinary and transforming obstacles into stepping stones. Challenges are our breakfast of champions, and comfort zones are out of bounds. Mediocrity? Left behind. Our mantra? Dream big, aim high, and always be ready for the next adventure in innovation. BELIEVE Belief at Casumo isn't just a feel-good sticker; it's the glue that binds us. Turning "me" achievements into "we" victories, we're a tight-knit crew of dreamers, doers, and relentless supporters. With a high-five arsenal and a trusty cheerleading squad, we're on a mission to prove that together, we're not just strong; we're Casumo strong. CARE Care is our secret ingredient, the cherry on top of our game. It's not only about ensuring our players have a blast (responsibly, of course); it's about weaving a fabric of support so tight, even the toughest challenges can't tear us apart. From tailoring player experiences to being there for each other, we're all about creating memorable moments.