Product Marketing Manager - CCH Tagetik

13 Minutes ago • All levels
Marketing

Job Description

Join Wolters Kluwer as a Product Marketing Manager to drive the commercial advancement of our Enterprise Performance Management (EPM)/Corporate Performance Management (CPM) product portfolio. In this role, you will be responsible for owning solution positioning, developing go-to-market strategies, and leading commercial initiatives that deliver measurable business outcomes. You will play a critical role in connecting product innovation with market demand, ensuring our solutions are effectively differentiated in a competitive landscape. This position requires prior B2B Product Marketing experience, preferably in an EPM/CPM or enterprise software environment.
Must Have:
  • Develop and execute go-to-market strategies for assigned product lines and solutions.
  • Own solution positioning, messaging, and value propositions.
  • Partner cross-functionally with Product Management, Sales, and Marketing to deliver impactful launches, campaigns, and sales enablement initiatives.
  • Lead commercial projects, from planning through execution, with clear accountability for driving adoption and measurable business outcomes.
  • Conduct competitive analysis and market research to inform positioning, identify opportunities, and anticipate shifts in the EPM/CPM landscape.
  • Serve as a subject-matter expert and trusted advisor on your product lines.
  • Create and maintain a library of sales tools, collateral, and content.
  • Proven B2B experience in Product Marketing, preferably within an EPM/CPM company or enterprise software vendor.
  • In-depth conceptual and practical knowledge of product marketing principles.
  • Strong knowledge of industry best practices, with a clear understanding of competition, buyer personas, and market differentiators.
  • Ability to solve complex problems and make sound judgments based on analysis of multiple inputs.
  • Demonstrated ability to work independently with minimal guidance, while effectively managing multiple projects.
  • Experience leading or being accountable for commercial initiatives with impact across teams.
  • Excellent communication and presentation skills.
  • Recognized depth or breadth of expertise in Product Marketing, with ability to serve as an advisor to management.
Perks:
  • Dynamic global technology company
  • Opportunity to make a difference every day
  • Caring and inclusive culture where you can belong
  • Diversity is core to collective strength and high performance
  • Well-being benefits providing tools, programs, and resources
  • Awarded Ragan’s Top Places to Work for Employee Wellbeing: Large Organization

Add these skills to join the top 1% applicants for this job

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Join us at Wolters Kluwer and be part of a dynamic global technology company that makes a difference every day. We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most.

As part of this mission, we are seeking an experienced Product Marketing Manager to join our global Product Marketing team and drive the commercial advancement of our Enterprise Performance Management (EPM)/Corporate Performance Management (CPM) product portfolio. In this role, you will be responsible for owning solution positioning, developing go-to-market strategies, and leading commercial initiatives that deliver measurable business outcomes. You will play a critical role in connecting product innovation with market demand, ensuring our solutions are effectively differentiated in a competitive landscape.

This position requires prior B2B Product Marketing experience, preferably in an EPM/CPM or enterprise software environment, with demonstrated success in launching products, enabling sales, and driving adoption.

Responsibilities:

  • Develop and execute go-to-market strategies for assigned product lines and solutions, ensuring alignment with commercial goals and global strategy.
  • Own solution positioning, messaging, and value propositions to clearly differentiate our platform in a competitive market.
  • Partner cross-functionally with Product Management, Sales, and Marketing to deliver impactful launches, campaigns, and sales enablement initiatives.
  • Lead commercial projects, from planning through execution, with clear accountability for driving adoption and measurable business outcomes.
  • Conduct competitive analysis and market research to inform positioning, identify opportunities, and anticipate shifts in the EPM/CPM landscape.
  • Serve as a subject-matter expert and trusted advisor on your product lines—internally to sales and externally to customers, partners, and analysts.
  • Create and maintain a library of sales tools, collateral, and content that supports every stage of the buyer journey.
  • Act as a resource and mentor for colleagues, sharing expertise and contributing to best practices across the global marketing team.

Skills:

  • Proven B2B experience in Product Marketing, preferably within an EPM/CPM company or enterprise software vendor.
  • In-depth conceptual and practical knowledge of product marketing principles, with awareness of related disciplines such as sales enablement and demand generation.
  • Strong knowledge of industry best practices, with a clear understanding of competition, buyer personas, and market differentiators.
  • Ability to solve complex problems and make sound judgments based on analysis of multiple inputs.
  • Demonstrated ability to work independently with minimal guidance, while effectively managing multiple projects.
  • Experience leading or being accountable for commercial initiatives with impact across teams.
  • Excellent communication and presentation skills—able to explain complex or sensitive information and build consensus among diverse stakeholders.
  • Recognized depth or breadth of expertise in Product Marketing, with ability to serve as an advisor to management.

If you think that you have the needed requirements click on the apply button to join us and be the difference. If making a difference matters to you, then you matter to us.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability, or any other protected status, in accordance with local regulations.

#LI-Hybrid

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Be the Difference

If making a difference matters to you, then you matter to us.

Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day.

We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world.

You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong.

About Wolters Kluwer

Wolters Kluwer reported 2023 annual revenues of €5.6 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 21,400 people worldwide.

Our customers work in industries which impact the lives of millions of people every single day. Our mission is to empower our professional customers with the information, software solutions, and services they need to make critical decisions, achieve successful outcomes, and save time.

Our expert solutions combine deep domain knowledge with technology to deliver both content and workflow automation to drive improved outcomes and productivity for our customers.

We are committed to helping professionals improve the way they do business and solve complex problems with our range of digital solutions and services, which we continuously evolve to meet their changing needs. Our 188-year legacy and portfolio represent thousands of customers worldwide.

For more information about our solutions and organization, visit www.wolterskluwer.com, follow us on Twitter, Facebook, and LinkedIn.

Tips & Tricks - Resumes

Wolters Kluwer has a dedicated team of experienced talent acquisition professionals who are ready to hear what makes you tick and share how Wolters Kluwer can help you achieve your goals and ambitions. Here Rasi Fawaz shares some tips on what recruiters are looking for on a resume.

Building Diverse Teams

As a global organization, we recognize that solving a wide range of complex problems requires diverse perspectives and innovative thinking. We know that bringing our best to our customers, communities, and other key stakeholders requires a highly engaged and talented workforce – one that represents the diversity of those we serve and the communities where we live and work.

We aim to provide a welcoming environment and equitable opportunities for all employees regardless of background, nationality, race, ethnicity, gender, gender identity, age, sexual orientation, marital status, disability, or religion.

This principle is ingrained in our company values and articulated in our Code of Business Ethics.

Our Global Well-being Program

At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well-being are important to us. Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous.

In 2024 we were awarded Ragan’s Top Places to Work for Employee Wellbeing: Large Organization, in recognition of our commitment to maintaining and enhancing the well-being of our colleagues through our ‘Together we thrive’ well-being program.

Equal Opportunity Employer

To ensure we continue to drive innovation that enables us to develop products and services to best serve our customers, we cultivate a workplace culture rooted in mutual respect, bringing forward insights from a wide range of backgrounds, perspectives, and experiences. We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions.

All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases.

GDPR

Wolters Kluwer (“we” or “us”) wants to inform you about the ways we process your personal information. In this Privacy & Cookie Notice we explain what personal information we collect, use and disclose. You'll find details related to GDPR and other data privacy policies on our Careers Privacy and Cookies page.

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