Regional Marketing Manager - META

Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billons of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.

Thales has built a presence in the United Arab Emirates for over 35 years, and today has over 300 employees. Thales in the UAE is part of our Middle East business that has 1,800 people across Egypt, Iraq, Kuwait, KSA, Lebanon, Oman, Pakistan, Qatar and UAE. Together we delivered technology for the Dubai metro, the longest driverless metro network in the world and a fare collection system that processes up to 250,000 transactions per day. We make UAE a safer place by providing secure electronic payment solutions, cyber security systems and communications as well as security systems for Dubai International Airport and air traffic management and navigation systems for Abu Dhabi’s airport.

What the role has to offer:

• Work in a fast-paced environment within a highly visible team!
• Set the marketing strategy within our META market arena.
• Design and drive innovative marketing plans to help the company achieve its strategic goals.

About the role:

Thales is looking for a Global IAM Marketing Manager to join the team, covering META markets. You will join a high performing team at the forefront of cyber security innovation and help drive our growth across META markets. You will work closely with the Sales and Customer Success teams, as well as the wider marketing teams, to drive business growth through in person and virtual events, as well as demand generation campaigns in META.

Day to day you will:

• Develop, execute and measure an integrated demand generation marketing plan aimed at generating pipeline. The plan must align with and support the achievement of the overall Regional Marketing goals.
• Partner closely with the Sales time to achieve company goals.
• Plan and execute events and campaigns.
• Identifying ideal customer profiles (ICP) and buyer personas, for target account selection that align with solutions and product.
• Create and deliver marketing programs and campaigns for priority accounts and key segments within the region and support sales teams with sales driven marketing activities.
• Partner with our content team and third-party agencies to create and localize content and messaging and adapt for 1-to-1, 1-to-few or 1-to-many sales and marketing initiatives across the entire buyer’s funnel.
• Segment Marketing: Localize global messaging and develop segment-specific content and campaigns tailored to industry verticals and market maturity across META.
• Partner Marketing: Build joint marketing strategies with key channel and technology partners to generate demand, increase co-branding impact, and support regional revenue goals.
• Customer Marketing: Design and execute integrated campaigns that nurture our customer base and drive product adoption, upsell opportunities, and advocacy.
• Collaborate closely with global product marketing, sales, customer success, field teams, and the partner ecosystem to align go-to-market plans.
• Use data to track campaign effectiveness, optimize program performance, and continuously evolve tactics based on regional feedback and KPIs (i.e. Marketing Sourced Pipeline, Bookings, and others).
• Report metrics via SFDC and Power BI to present to regional sales and marketing teams.

About you:

You should have a strong understanding of the cybersecurity landscape alongside marketing execution and strategy. You should be an excellent relationship builder and creative marketer who can work independently whilst also knowing the importance of collaborating with your marketing team and other departments (procurement, creative services, external vendors, etc) to reach business goals. Proven experience across customer marketing, demand generation, partner marketing, and segment marketing in a regional or field marketing capacity.

What We Can Offer

We’re committed to giving you opportunities to be your best. We believe in embracing the passion and potential of our people, and to achieve this we offer market leading training, development and experiences, along with the opportunity to be mentored and coached by some of the smartest minds in the industry. We hire from within as our first priority, so you’ll have a variety of opportunities within our diverse, global organisation.

Flexibility

Your health and well-being matters to us and that’s why we offer you the flexibility to do what’s important to you; whether that’s part time hours, job sharing, home working, or the ability to flex your start and finish times. Where possible, we support a working pattern that suits your lifestyle and helps you reach your ambitions.

Thales is an equal opportunities employer and diversity and inclusion are integral to the success of Thales.

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