Sales Development Representative

14 Minutes ago • 1 Years +
Sales

Job Description

As a Sales Development Representative (SDR) at Thatch, you will be the initial point of contact for brokers, introducing them to our product's value. You will manage the early stages of the sales process, partnering with Account Executives to close opportunities. Your responsibilities include identifying prospects, qualifying leads, and scheduling high-quality demos using email, LinkedIn, and cold calling. You will also maintain CRM records, collaborate with sales and marketing, and provide feedback to shape product features and strategies.
Good To Have:
  • Familiarity with brokers
  • Familiarity with benefits administration
  • Familiarity with SaaS solutions for healthcare/fintech
  • Experience with cold outreach with brokers
  • Cold calling experience
Must Have:
  • Identify and engage brokers through strategic outreach
  • Leverage personalized email campaigns, LinkedIn messaging, and cold calls for outreach
  • Research and qualify leads to ensure alignment with Thatch’s ideal customer profile
  • Schedule high-quality demos for the sales team
  • Maintain accurate records in the CRM for pipeline transparency and data integrity
  • Collaborate with sales and marketing teams to refine messaging and identify new opportunities
  • Provide insights from conversations with brokers to help shape product features, marketing initiatives, and sales tactics

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About the role

As a Sales Development Representative (SDR) you will play an important role on Sales team by being the initial point of contact connecting with brokers to introduce the value of our product. You will manage the beginning of the Thatch sales process and partner closely with the Account Executive team who will execute on closing sales opportunities. You’ll use email, LinkedIn, and cold calling to identify prospects, qualify leads, and schedule high-quality demos for the sales team.

What you'll do

  • Outbound Prospecting: Identify and engage brokers through strategic outreach, leveraging personalized email campaigns, LinkedIn messaging, and cold calls.
  • Lead Qualification: Research and qualify leads to ensure alignment with Thatch’s ideal customer profile, focusing on brokers who can benefit from our platform.
  • Appointment Setting: Schedule high-quality demos for the sales team by effectively communicating Thatch’s value proposition.
  • CRM Management: Maintain accurate records of all activities, interactions, and follow-ups in the CRM to ensure pipeline transparency and data integrity.
  • Collaboration: Work closely with the sales and marketing teams to refine messaging, identify new opportunities, and contribute to outbound campaign strategies.
  • Feedback Loop: Provide insights from conversations with brokers to help shape product features, marketing initiatives, and sales tactics.

Background we're looking for

  • 1+ years of SDR experience (or equivalent role) in B2B SaaS, fintech, or healthcare industries.
  • Strong communication skills: Excellent written and verbal communication, with the ability to craft compelling outreach messages.
  • Proven prospecting skills: Experience with email campaigns, LinkedIn Sales Navigator, and cold calling.
  • Tech-savvy: Comfortable using CRM platforms (e.g., HubSpot, Salesforce), sales engagement tools (e.g., Outreach, SalesLoft), and LinkedIn.
  • Results-driven mindset: Track record of meeting or exceeding KPIs, including outreach volume, response rates, and demo bookings.
  • Self-starter: Thrives in a fast-paced, remote environment and takes initiative to identify opportunities and solve problems.
  • Industry knowledge (preferred): Familiarity with brokers, benefits administration, or SaaS solutions for healthcare/fintech is a plus.

Experience we’d be particularly excited about

  • Experience with cold outreach with brokers
  • Cold calling experience

What to expect

We interview rigorously based on integrity, talent, and drive; the trust we display in our teammates from day 1 is a reflection of the confidence we have in this process. We aim to evaluate the things you’ll be doing every day as best we can, and we move quickly. Here's what to expect:

  • 15 minute phone screen to talk through your background and interest in Thatch
  • 30 minute Zoom meeting with the hiring manager to dive deeper into your experience and the role
  • 30 minute Zoom meeting to meet 2-3 members of the team
  • 30 minute Zoom meeting with the hiring manager to work through a live case study
  • 30 minute Zoom meeting with our founders to discuss your approach to culture and our operating principles

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