Sales Manager, SMB

Join Canva's rapidly scaling SMB Sales team in North America as a Sales Manager. This hybrid role in Austin, Texas, focuses on leading, coaching, and developing high-performing SMB Outbound Account Executive teams. You will drive outbound sales strategy, ensure pipeline management excellence, and partner with various departments to align on territory planning and resource allocation. The role requires 8-10 years of SaaS experience, including 3+ years in SMB or outbound sales management, and a data-driven, structured approach to selling.

Must Have

• Lead, coach, and develop high-performing SMB Outbound Account Executive teams across North America.
• Drive outbound sales strategy including shaping coverage models, ICP targeting, segmentation, and outreach playbooks.
• Ensure excellence in pipeline management, forecasting accuracy, and strong SPICED methodology adoption.
• Partner closely with Marketing, RevOps, Product, Customer Success, Growth, and Sales Leadership.
• Identify operational gaps and scale processes, tooling, workflows, and reporting.
• Inspiring, empathetic leader who loves developing people.
• Thrive in high-velocity sales environments with 8-10 years of SaaS experience.
• 3+ years managing SMB or outbound sales teams.
• Structured approach to selling and fluent in methodologies like SPICED.
• Data-driven with strong analytical mindset and experience in pipeline health, forecasting, and performance insights.
• Build scalable systems by refining playbooks, enhancing tooling, or improving workflows.

Perks & Benefits

• Equity packages
• Health benefits plans
• 401(k) retirement plan with company contribution
• Inclusive parental leave policy
• Annual Vibe & Thrive allowance (wellbeing, social connection, office setup)
• Flexible leave options

Job Description

Join the team redefining how the world experiences design.

Hello, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our flagship office is in Sydney, Australia, but we've made our way from down under, to hubs in Austin and San Francisco, which are now home to our US operations. This is a hybrid role based in Austin, Texas.

What you’d be doing in this role

As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

At the moment, this role is focused on:

• Leading, coaching, and developing our high-performing SMB Outbound Account Executive teams across North America.
• Driving our outbound sales strategy including shaping coverage models, ICP targeting, segmentation, and outreach playbooks that support high-velocity growth.
• Ensuring excellence in pipeline management, forecasting accuracy, and strong SPICED methodology adoption across qualification and opportunity progression.
• Partnering closely with Marketing, RevOps, Product, Customer Success, Growth, and Sales Leadership to align on territory planning, campaigns, market insights, and resource allocation.
• Identifying operational gaps and scaling processes, tooling, workflows, and reporting to support a world-class SMB revenue engine.

You're probably a match if

• You're an inspiring, empathetic leader who loves developing people and helping teams reach their full potential.
• You thrive in high-velocity sales environments and have 8–10 years of SaaS experience, including 3+ years managing SMB or outbound sales teams.
• You bring a structured approach to selling and are fluent in methodologies like SPICED, using them to coach teams toward repeatable success.
• You’re data-driven at your core, with a strong analytical mindset, deep experience in pipeline health, forecasting discipline, and performance insights.
• You build scalable systems, whether that’s refining playbooks, enhancing tooling, or improving workflows that help teams operate at their best.
• You’ve worked across diverse markets, and may bring experience selling into or supporting teams across multiple European markets or distributed NA regions.

About the team

You’ll be joining our rapidly scaling SMB Sales team in North America — one of Canva’s most strategically important growth segments. This team sits at the heart of our mission to empower every business to communicate visually, driving outbound motion, pipeline generation, and adoption of Canva across thousands of SMBs. We’re collaborative, data-driven, and deeply focused on building a world-class revenue organisation.

What's in it for you?

Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a stack of benefits to set you up for every success in and outside of work.

Here's a taste of what's on offer:

-Equity packages - we want our success to be yours too

-Health benefits plans to support you and your wellbeing

-401(k) retirement plan with company contribution

-Inclusive parental leave policy that supports all parents & carers

-An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more

-Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

Check out lifeatcanva.com for more info.

Other stuff to know

We make hiring decisions based on your experience, skills, merit and business needs, in compliance with applicable local laws.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process. Please note that interviews are conducted virtually.

Check out lifeatcanva.com for more info.