Senior ASO Manager

Your mission

JustPlay is looking for a (Senior) ASO Manager. You have the unique opportunity to join an already thriving business with 8 digits annual spend on our growth and a half a million Daily Active Users in the US. Your task will be focused on bringing the best user experience for our JustPlay app on Google Play and App Store and growing an organic stream of users. You will work closely with our Head of Growth, User Acquisition and Creatives teams to make our product an even bigger hit.

Job responsibilities

• You design, manage and execute the App Store Search Optimisation vision and strategy for our main app on Google Play and Apple Store
• You work closely with the User Acquisition and Product Teams to identify our target audiences and drive higher conversion rates
• You tailor localization and cultural adaptation strategies to ensure relevance and resonance in key regions
• You AB test graphic and text assets to find the best combinations for paid and organic growth
• You experiment with custom store pages to create a synergy between UA and ASO
• You apply seasonal updates to the store pages according to a product live-ops calendar
• You track and monitor the market to spot trends and growth hacks

The experience we hope you bring to JustPlay

• You have at least 3+ years of work experience in ASO Management for mobile games
• You are able to navigate the attribution and measurement complexities of a highly scaled cross-platform app
• You have solid experience with Google Play and App Store tools, as well as ASO analytical tools (SensorTower, Data.ai, Appfollow etc)
• You have a clear understanding of User Acquisition related metrics, as well as data discrepancies between internal and external ASO sources
• You have experience in working with custom reports, analyzing data from various angles and seeking out for growth opportunities
• You are business savvy with an analytical and growth hacker mindset, and are comfortable with building processes and structure
• Experience with Apple Search Ads would be a plus

Our benefits package:

• Work-Life Balance and Flexibility: Flexible working hours and options for digital nomads, occasional office visitors, or regular office-goers
• Employee Stock Options: Opportunity to join our Virtual Share Option Program (VSOP) and share in the success of an already profitable company
• Mental Health Support: Free personal coaching through our partner nilo.health to support our team members to live fulfilled lives at home and at work
• Training & Development: A competitive personal development budget of up to 2000€/year for training, conferences, workshops, etc., and free language courses with Chatterbug
• Germany-Based Benefits: 25 vacation days, free Gympass gold subscription, free monthly Deutschland-Ticket, and a monthly €50 tax-free internet contribution
• State-of-the-Art Equipment: Doesn’t matter if you are a MacBook or Windows user; we will provide you with the technical gear you need to succeed
• A Relocation Package: Includes visa support for those who need it
• Berlin Office Perks: Ergonomic setup, free daily lunch, and a dog-friendly environment.
• Engaging and Diverse Work Environment: Join a diverse team, with over 19 nationalities working from 13 different locations

Why us?

• A spirited, inspiring, international, and enthusiastic team
• An International team that is currently working from 13+ locations around the world
• An organization with a high level of trust and sense of belonging among employees, that prioritizes employee quality of life, job satisfaction and professional development
• An opportunity to be a part of a company that’s breaking with traditional ideas and taking a new approach that’s shattering how the games industry works