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Performance marketing manager

Karnataka, India (On-site)

Performance marketing manager

2 Months ago • 4-10 Years • Marketing

About the job

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Job Description

Performance Marketing Manager needed to drive growth and manage user acquisition campaigns across various channels. Strong analytical skills, experience in data modeling, and a proven track record of scaling acquisition campaigns are essential. Experience with both iOS and Android platforms is required.

Must have:

Performance Marketing
Data Modeling
iOS & Android
Acquisition Campaigns

Good to have:

Creative Feedback
Reporting Dashboards
Data Privacy Laws
Platform Policies

Perks:

Competitive Salary
Flexible Timing

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About the job

About Bombay Play

Bombay Play is pioneering the Hyper Social games genre. We make games that bring you together with your friends. Over 20 million downloads since we began in 2018.

We love and understand players and we always strive to deliver the best entertainment. We are humble yet confident in our pursuit of creating extraordinary experiences for players.

We want to create the future of gaming, unmissable entertainment, anywhere, with billions of smiles.

For more information about Bombay Play visit:

Website: https://www.bombayplay.com/

LinkedIn page: https://www.linkedin.com/company/bombay-play/

Play our Top Games: https://www.bombayplay.com/games.html

Meet our Founders:

Oliver Jones - Led game design at Glu Mobile and Zynga before co-founding Moon Frog Games, where he helped create one of India’s most successful card games, Teen Patti Gold.

LinkedIn Profile- https://www.linkedin.com/in/oliverjones1/

Abhas Saroha - Led engineering at Zynga, Moon Frog and Makemytrip.com.

LinkedIn Profile- https://www.linkedin.com/in/abhassaroha/

In the News:

https://www.business-standard.com/content/press-releases-ani/bombay-play-game-block-heads-wins-as-part-of-google-play-s-best-games-of-2023-in-india-123113000446_1.html

https://economictimes.indiatimes.com/tech/funding/bombay-play-raises-7-million-led-by-kalaari-capital/articleshow/90644832.cms?from=mdr

https://www.businesstoday.in/entrepreneurship/news/story/bombay-play-raises-7-mn-in-funding-round-led-by-kalaari-capital-328561-2022-04-04

Job Overview:

Role: Performance Marketing Manager

Based in: Bengaluru

Experience Require – Minimum 4 Years of Experience

Specific Objectives You Will Own:

Manage user acquisition campaigns across a wide range of marketing channels, geographies and platforms to drive growth at a positive ROI.

Plan utilization of Bombay Play’s marketing budget as to balance new experiments with existing performant campaigns

Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.

Guide the creative team with quantitative feedback on creative asset performance across quality vectors with the goal of improving hit frequency of new creatives.

Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (cohort ROAS, LTV, Retention, Spend, Volume, etc).

Work with product leads to determine the quarterly KPI goals required for continued business growth.

Stay up to date, anticipate and chart a course to navigate the latest data privacy laws, platform policies and best practices to maintain business compliance and marketing performance.

You Could Be a Great Fit If You Have:

Previous work experience in a quantitative marketing role managing strategy and execution across both iOS and Android platforms.

Execution experience in a small growth team and wearing multiple hats.

Deep understanding of data and data modeling and able to objectively identify insights for sharing with stakeholders.

Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.

Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.

Excellent written and verbal communication skills.

Both a critical thinker and creative.

WHAT DO WE OFFER:

Competitive salary, discretionary annual bonus scheme and stock allowance;

Flexible timing and work from home days;

Relocation allowance;