Senior Director, Campaigns
3 Months ago • 12 Years + • $157,500 PA - $210,000 PA
Job Description
As the Senior Director, Campaigns, you will lead an Experience Campaign, reporting to the Head of Growth Marketing Campaigns. You will be responsible for leading the creation, execution, and measurement of a Data, Study or Patient Experience specific demand generation program globally to drive leads and opportunities. Responsibilities include developing and executing integrated demand generation programs using various channels, collaborating with different teams, and managing a team. This role requires strong leadership, strategic thinking, and excellent communication skills. The position is based in the NYC office, with a minimum of 3 days in the Medidata New York office. The salary range is $157,500 - $210,000.
Good To Have:
- Experience in tech, life sciences industry, and/or clinical development area
- Prior experience managing a team of 5-7
- Deep knowledge of B2B Enterprise SaaS marketing plans
Must Have:
- Bachelor's degree in Marketing or related field
- Minimum of 12 years of field marketing experience
- Strong B2B / enterprise software industry experience
Location: Hybrid
Medidata follows a hybrid office policy in which employees who are hired for an in-person position are expected to work on site a certain number of days per week in accordance with Company policy.
About our Company:
Medidata: Powering Smarter Treatments and Healthier People
Medidata is leading the digital transformation of life sciences, creating hope for millions of patients. Medidata helps generate the evidence and insights to help pharmaceutical, biotech, medical device, and diagnostics companies, and academic researchers accelerate value, minimize risk, and optimize outcomes. More than one million registered users across 2,300+ customers and partners access the world's most trusted platform for clinical development, commercial, and real-world data. Medidata, a Dassault Systèmes company, is headquartered in New York City and has offices around the world to meet the needs of its customers. Discover more at www.medidata.com and follow us @medidata.
About the Team:
As the Senior Director, Campaigns - leading an Experience Campaign, you will report to the Head of Growth Marketing Campaigns, and lead a team of growth marketers in support of the Medidata brand and Life Sciences Engagement (LSE) portfolio of brands. In this role, you will be responsible for leading the creation, execution, and measurement of a Data, Study or Patient Experience specific demand generation program globally to drive leads and opportunities. The successful candidate will be a leader in program development and possess exceptional creativity, collaboration, relationship building, and managerial skills, along with the ability to innovate and scale.
Responsibilities:
- Develop and execute integrated demand generation programs utilizing a variety of channels including outbound Business Development programs, email, events, webinars, social media initiatives, and digital/inbound marketing programs
- Engage Product Marketing and Solution Sales Specialist teams on solution-specific programs, messaging, asset development, and annual planning
- Work closely with the Brand, External Communications, Digital Marketing, and Event teams to ensure alignment with awareness campaigns and demand level tactics
- Serve as the Patient Experience marketing point-of-contact on cross-functional teams including campaign development, product launches, etc.
- Measure and report performance against established metrics and KPIs including name acquisition, content engagement, and pipeline generation
- Lead the Patient Experience Growth Marketing team with an emphasis on developing and retaining talent
- Up to 20% travel; across US and EMEA
- Position based in NYC office, with a minimum of 3 days in the Medidata New York office
- Bachelor’s degree required, preferably in Marketing, Communications, Business, or related field
- Minimum of 12 years of related experience in field marketing, demand generation, or marketing program role supporting a direct sales force
- Strong B2B / enterprise software industry experience
- Experience in tech, life sciences industry, and/or clinical development area preferred
- Prior experience managing a team of 5-7
- Deep knowledge and experience in building and executing B2B Enterprise SaaS marketing plans and programs utilizing email, webinars, digital/inbound marketing, social media and events
- Well-rounded marketer with proven ability to build and deploy robust multi-channel program plans with demonstrated growth and success
- Ability to think strategically and see the bigger picture, weaving program plans into the global marketing plan
- Superior communication skills with demonstrated ability to navigate a complex organization and generate buy-in for ideas and plans
- Strong analytical skills partnered with a creative mind
- Self-starter exhibiting agility with ability to thrive in a test, learn, optimize environment
- Proven skills and metrics that demonstrate growth across multiple digital platforms
- Proven ability to lead a team and develop talent
- Ability to be innovative with respect to program creation and problem resolution, and process-oriented with respect to marketing operations and execution workflows
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