Job Description

Overview

The candidate should be comfortable finding creative ways of building an online presence, as well as using analytics in the formulation of a content strategy. Here, content is defined as multimedia articles, social and blog posts, images or videos that aid in fostering engagement online. The candidate should possess the ability to think platform up and consumer first.

As a Senior Executive – Agile Content Studio, you are responsible for creating visual content across multiple communication touchpoints by bringing brand storytelling and product life through audio visual media while applying the global quality standards. Another key part of this role would be creating agile photo/video shoots and post-production.

Candidates for this role enjoy the considerations of aesthetics, visual communication flow, the golden ratio, the rule of thirds, color, and typography including how these design tools can be used to create compelling marketing content – regionally and globally. You will be an active member of the Publicis Content Product, Brand & Creative Team.

In addition to the Brand & Creative Team and Product Marketing Team, you will collaborate regularly with the other practices and entities within Publicis Group.

When creating Client brand assets you should:

• Have a desire to merge knowledge and experience with business and art
• Consider the information architecture to ensure relevance, accessibility, and users´ visual processing abilities
• Leverage emotion to create memorable, visual impact
• Ensure that brand positioning and usability go hand in hand
• Think Platform-up
• Be a positive and proactive person with the ability to innovate new ideas and learn new things every day
• Be an adrenaline junkie who loves challenges and is a very good problem-solver
• Be a person with strong sense of urgency and purpose and deadline oriented

Overall, the goal of this role is to bring our clients’ brands to life for consumers through audio-visual media. An understanding of various needs across different marketing platforms, especially digital, and the needs of differing audiences will be key to success.

Responsibilities

Technical & Product

• Shoot all photography and videography in the in-house content studio and outside the studio
• Perform Video Editing and Animation
• Perform retouching and manipulation of images
• Creating video treatments and storyboard for video ideas
• Create, edit and source visual content for Instagram and TikTok (videos, photos, reels, GIFs, etc.)
• creating content to several social platforms on the fly.
• Create content and design visual packages to communicate digital and non-digital brand messages such as social media campaigns, marketing emails, PR and print materials.
• Collaborate with editors and other brand and creative team members to implement creative direction.
• Ability to work with 2D motion graphics and text animation
• Ability to output crisp video quality for social media formats

Business Acumen & Operational Efficiency

• Organize the content library in an easy-to-navigate way for internal and external parties
• Provide editorial, creative and technical support to team members
• Perform consistently against all published KPI's and scorecard objectives
• Prioritize and manage multiple projects within proposed ideas and budget restrictions
• Lead the content approval process with the client, with the necessary assistance from the client leads
• Manage status updates with clients and our teams, recap emails, leading partners meetings and other administrative tasks
• Ensure client compliance, process consistency and client quality assurance
• Maintain positive relationships with all clients and vendor partners
• Participate in new business pitches as required

Innovative & Analytical Mindset

• Stay atop of current content and technology trends and how those may affect your client business
• Formulating a cross-platform content strategy
• Brainstorm with team members to develop new ideas
• Ensure completed projects are high quality and on schedule to adhere to content briefing, production schedules and workflows.
• Researching industry-related topics
• Proactively suggest new opportunities to the client teams / clients (with an eye to upsell and cross sell broader Groupe proposition)

Qualifications

• Bachelor's degree in communications, graphic, design, communications, photography or equivalent work experience required
• Bi-lingual (English / Arabic) proficiency is ideal
• 2 years agency experience or in a similar role
• Excellent written and verbal communication skills
• Compelling portfolio of work over a wide range of creative projects
• Have a firm understanding of color theory and how vital the right choice of color scheme is and design with an eye for how elements match the tone
• Demonstrable experience shooting and creating content for organic and/or paid social media, ideally Events, products, food and/or lifestyle focused content
• Candidates with videography and video editing abilities, especially for short-form social media content
• Hands on experience using post-production and design software such as:-
• Adobe Premiere, Adobe After effects & Adobe Photoshop is a must
• Adobe After effects, 3D, Illustrator, Sketch, InDesign is a plus
• Experience directing and running photoshoots as well as a deep knowledge of the equipment and pre-planning required (managing freelance resources, location scouting, lighting, video, Audio and camera equipment)
• Excellent at color correction and color grading
• Excellent eye for detail and passion for creating meaningful lifestyle content that inspires
• An interest in analytics and understanding of how creative content needs to perform in a business setting
• Candidates must be willing and able to travel both domestically and regionally within the ME
• Experience with social media management
• Experience working with a multitude of sectors

Additional information

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| R-3372 | P-3797 |

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