The Senior Graphic Designer will be a design domain expert, shaping the aesthetic foundations of AI research. This role blends design expertise, creative reasoning, and AI-driven research. Responsibilities include defining website beauty, breaking down aesthetic dimensions, and articulating design effectiveness for AI models. The designer will also contribute to data creation, generating synthetic design data, sourcing new datasets, and developing evaluation criteria for AI models.

Must Have

• Define and structure website aesthetics into actionable dimensions
• Analyze and explain aesthetic choices for AI model data and evaluation
• Contribute to high-quality design datasets, including AI synthetic data
• Research and identify new sources of aesthetic data
• Develop evaluation criteria for AI models' aesthetic capabilities
• Collaborate with data scientists, researchers, and AI analysts
• Stay updated on generative AI models, design tools, and visual-AI features
• Utilize advanced prompt-engineering for design tasks
• 4+ years experience as Graphic, Visual Designer, or Art Director
• Ability to articulate and break down aesthetic concepts
• Experience with generative AI tools (Midjourney, Stable Diffusion, DALL·E)
• Strong prompt-engineering skills for design and image generation

Good to Have

• Experience with data-driven design processes

Company Description

Wix makes it possible for anyone to succeed online. Since 2006, we’ve grown to around 5,500 employees in 22 countries, launched over 40 products, and serve over 243 million users and their visitors worldwide. At Wix, we push you to innovate, evolve in non-traditional ways, and collaborate. We operate in small teams that work closely together at a high level.

Although we’re already industry leaders in web creation and business, our work is nowhere near done. Our goal is to become the main engine of the Internet so we can create a more open web for all.

We're proud to be an equal opportunity employer. Wix was built around the idea that everyone has the right to be successful, online. This same vision defines us as an employer: creating a work environment where everyone is welcome, and anyone has the right to succeed.

Job Description

We are looking for a Senior Graphic Designer to serve as the design domain expert within our group. As such, you will take a central role in shaping the aesthetic foundations of our AI research. This is not a typical design position - it's a blend of design expertise, creative reasoning, and AI-driven research.

In this role, you will define the concept of website beauty, break it down into clear aesthetic dimensions, and articulate why a design works - or doesn’t - and how it can be improved. You will help translate subjective aesthetic judgment into structured logic that an AI model can learn from.

You will also play a key role in our data creation and evaluation processes. This includes generating synthetic design data using AI, identifying and sourcing new datasets and driving creative strategies for expanding our aesthetic training corpus. Additionally, you will help design the criteria and methodologies used to evaluate the AI models we build.

What You’ll Do

• Define and structure the concept of aesthetics and website design into clear, actionable dimensions.
• Analyze and explain aesthetic choices, identifying what works and what doesn’t, in a way that can directly support data creation processes and the evaluation of our AI models.
• Contribute to the creation of high-quality design datasets, including synthetic data generation using AI models.
• Explore, research, and identify new sources of aesthetic data - requiring creativity and resourcefulness.
• Develop evaluation criteria and frameworks for assessing AI models’ aesthetic capabilities.
• Collaborate closely with Data scientists, researchers, and AI analysts.
• Stay ahead of the curve on the latest generative AI models, design tools, and visual-AI features.
• Use advanced prompt-engineering techniques for design-related tasks.

Qualifications

• 4+ years of experience as a Graphic Designer, Visual Designer, or Art Director.
• Ability to articulate and break down aesthetic concepts into structured elements.
• Experience working with generative AI tools (Midjourney, Stable Diffusion, DALL·E, etc.).
• Strong prompt-engineering skills for design and image generation tasks.
• Curiosity and enthusiasm for emerging AI tools, generative models, and visual technologies.
• Experience with data-driven design processes is an advantage.
• Excellent communication and collaboration skills.

Additional Information

At Wix's Data Science team, we develop algorithms with human-like abilities to enhance the user experience and leverage internal insights way beyond those possible through traditional engineering. Our projects are very diverse and we are experts in multiple technologies such as generative AI, computer vision, forecasting, search, recommendation, natural language processing and predictive analytics.

Our models enhance the experience of millions of users and also provide insights for management that are crucial for decision-making and planning.

We are proactive in adapting major breakthroughs in AI and we are proud that our users already use the benefits of Generative AI.