Senior Product Manager - User Growth

Yahoo Mail is a leading consumer inbox with hundreds of millions of users, currently undergoing a significant revitalization with long-term investment and a focus on user-centric experiences. The User Growth Team has successfully implemented strategies like multi-week challenges, streak systems, and improved notifications, leading to meaningful improvements in daily active users (DAU). This Senior Product Manager role offers the opportunity to build innovative habit systems from scratch at a massive consumer scale, defining how hundreds of millions of people interact with their inbox daily.

Must Have

• Define and drive initiatives to grow DAU through activation, habit formation, and frequency.
• Triangulate problems and opportunities from quantitative, qualitative, and market sources.
• Communicate clear narratives connecting user problems, experiment design, outcomes, and roadmap decisions.
• Increase throughput of high-quality experiments and reduce "time to learning."
• Collaborate with Design on interfaces that reduce perceived effort and create micro-delight moments.

Good to Have

• Hands-on experience with analytics tools (Looker, Amplitude, Mode, BigQuery).
• Familiarity with habit-forming systems (streak mechanics, achievements, challenges).
• Ability to wireframe quickly to unblock velocity.

Perks & Benefits

• Flexible hybrid work options
• Healthcare
• 401k
• Backup childcare
• Education stipends

Senior Product Manager - User Growth

Yahoo Mail is the ultimate consumer inbox with hundreds of millions of users. It’s the best way to access your email and stay organized from a computer, phone or tablet. With its beautiful design and lightning fast speed, Yahoo Mail makes reading, organizing, and sending emails easier than ever.

About the organization:

With 200M monthly users on Yahoo Mail and 900M monthly users across Yahoo, we’re in the middle of a renaissance—backed by long-term investment, modernized stacks, and a clear mandate to build bold, user-centric experiences. We’re on offense, with leadership support to take big swings that shape how people manage the “business of life.”

Over the past year, the User Growth Team has shown that delight and habit formation can create real behavioral change at scale. From multi-week challenges and streak systems to improved notification strategies and micro-delight UX, we’ve launched programs that meaningfully improved DAU. Our experimentation velocity continues to accelerate, and insights from each win become reusable lifecycle components adopted across platforms.

If you want consumer scale, the freedom to build 0→1 habit systems, and the opportunity to define how hundreds of millions of people engage with their inbox every day, this is that moment. Come help write the next chapter of one of the biggest consumer product success stories in history.

Position overview:

Our Growth team’s mission is simple: help millions build a lasting habit with our product and realize value every day. We’re looking for a Senior / Principal PM who pairs sharp, source-driven product sense with A+ execution discipline. You’ll own high-leverage surfaces across onboarding, engagement loops, lifecycle nudges, notifications, and habit systems—all with an obsession for experiment velocity and measurable DAU impact.

You’ll work side-by-side with a dedicated cross-functional squad including engineers, designers, and data scientists who are deeply invested in experimentation rigor and user insight. You’ll also collaborate closely with user research, content, marketing, and platform teams to unlock distribution, instrumentation, and lifecycle opportunities. This is a highly visible role with strong executive support—and your partners will expect crisp problem framing, clear hypotheses, and a fast pace of learning.

What you’ll do:

• Own outcomes. Define and drive initiatives that grow DAU through improvements in activation, habit formation (DV7/DV30), and frequency.
• Practice source-driven product sense. Triangulate problems and opportunities from multiple explicit sources:
• Quant (funnels, N-day retention, sequencing, event pathing, frequency distribution)
• Qual (UXR, diary studies, support tickets, App/Play reviews)
• Market/competitive teardowns and adjacent-product patterns
• Exploratory instrumentation and baseline data scrapes
• Tell stories with data. Communicate crisp narratives that connect user problems → experiment design → observed outcomes → roadmap decisions.
• Be world-class at execution velocity. Increase throughput of high-quality experiments, reduce “time to learning,” minimize inconclusive tests, and scale wins through playbooks and reusable components.
• Design habit loops. Collaborate with Design on surfaces that reduce perceived effort, increase felt competence, and create repeatable micro-delight moments.

Qualifications:

• Bachelors or Masters degree in business, marketing, computer science, or related field
• 6+ years PM experience in consumer products, with at least 3 in Growth (activation, retention, notifications, engagement surfaces).
• Strong understanding of user acquisition, engagement, and retention strategies.
• Data-driven mindset with expertise in analytics and A/B testing.
• Exceptional written communication—concise briefs, experiment plans, async decisions.
• Track record of shipping (not just proposing) experiments and features that moved activation, retention, or DAU.
• Experience in email or messaging platforms is a plus.

Nice-to-haves:

• Hands-on with analytics tools (Looker, Amplitude, Mode, BigQuery).
• Familiarity with habit-forming systems (streak mechanics, achievements, challenges).
• Ability to wireframe quickly to unblock velocity.

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html)

) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome.

The compensation for this position ranges from $120,750.00 - $251,250.00/yr and will vary depending on factors such as your location, skills and experience.The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.

Currently work for Yahoo? Please apply on our internal career site.