Senior SEM Specialist
Job Summary
Job Description
LeadVenture is seeking a Sr. SEM Specialist to manage paid search campaigns on platforms like Google, Facebook, and Bing. The role involves managing client budgets, maximizing ROI, driving traffic, and customers to client websites. Responsibilities include keyword analysis, campaign expense management, website analytics tracking, campaign optimization, and competitor research. The specialist will also provide training to junior specialists and handle at-risk clients. The ideal candidate possesses excellent communication, organizational, and analytical skills, with a proven track record in managing PPC campaigns and a strong understanding of performance marketing.
Must have:
- 1 year of experience as an SEM Specialist I or equivalent
- Excellent written and verbal communication skills
- Strong organizational, time management, and analytical skills
- Proven success managing PPC campaigns across Google, Facebook, and Bing
- Solid understanding of performance marketing and conversion strategies
Good to have:
- Degree preferred
- Creative and strategic thinking
- Ability to work independently and collaboratively
- Delegation and self-assessment skills
- Up to date with SEM trends and best practices
- Experience with website analytics tools (e.g., Google Analytics)
8 skills required
Job Details
Description
LeadVenture is looking for a Sr. SEM Specialist to join our team!
The Sr. SEM Specialist is responsible for managing all paid search campaigns for individual clients on Google, Facebook, and Bing as well as other search and display marketing engines. They will effectively manage their client’s budget and work with the client and the other Marketing Teams in order to maximize ROI, drive traffic, and customers to the client’s site.
The Sr. SEM Specialist is responsible for managing all paid search campaigns for individual clients on Google, Facebook, and Bing as well as other search and display marketing engines. They will effectively manage their client’s budget and work with the client and the other Marketing Teams in order to maximize ROI, drive traffic, and customers to the client’s site.
The Sr. SEM Specialist is expected to maintain a working knowledge of current industry best practices, address client concerns in addition to managing their assigned client load, and complete their responsibilities in a timely and efficient manner. They will also be a resource for, educate, and help train Jr. SEM Specialists, with a strong focus on handling at-risk clients, developing processes, conducting training, and performing administrative tasks. This role reports directly to the SEM Team Manager.
Here is more of what you’ll get to do:
- Review and analyze client and competitor ads for areas of improvement and ad spend adjustments
- Conduct keyword analysis to identify opportunities for increased visibility
- Manage campaign expenses, budgets, and reconcile discrepancies
- Track, report, and analyze website analytics and PPC performance
- Execute tests, analyze data, and identify trends to achieve maximum ROI
- Optimize copy and landing pages for paid campaigns
- Perform ongoing keyword discovery and optimization
- Research and analyze competitor advertising
- Conduct advanced analytics using Google Analytics, Google Ads, and Search Console
- Write compelling calls-to-action to drive users to client sites
- Prepare monthly campaign overview and strategy reports
- Continually reinforce the value of services to dealerships
- Stay current on SEM strategies and best practices
- Coordinate and review tasks assigned to remote workers
What we’re looking for:
- 1 year of experience as an SEM Specialist I or equivalent
- Degree preferred
- Excellent written and verbal communication skills
- Strong organizational, time management, and analytical skills
- Creative and strategic thinking, with strong problem-solving skills
- Ability to work independently and collaboratively
- Ability to prioritize tasks and meet deadlines
- Delegation and self-assessment skills
- Strong analytical mindset and statistical interpretation ability
- Proven success managing PPC campaigns across Google, Facebook, and Bing
- Solid understanding of performance marketing and conversion strategies
- Up to date with SEM trends and best practices
- Experience with website analytics tools (e.g., Google Analytics)
Does this position sound like something you would enjoy and be successful at, but you’re not sure you have the exact qualifications to be considered? While our job descriptions are an outline for the type of candidate we’re looking for, it is not a checklist. We encourage you to apply!
About Us
LeadVenture is the market-leading SaaS provider of digital retailing, eCommerce, digital marketing, and eCatalog solutions for dealerships across 12 industry verticals including powersports, marine, RV, pre-owned auto, and agriculture. We support over 20,000 dealership online storefronts with tools like inventory management, lead management, and eCommerce integrations, enabling optimal merchandising and qualified lead generation. Our data powers millions of vehicle and parts listings and is syndicated to platforms like eBay, Amazon, Walmart, Craigslist, and more. Nearly 200 OEMs recommend us to their dealer networks.
LeadVenture is the market-leading SaaS provider of digital retailing, eCommerce, digital marketing, and eCatalog solutions for dealerships across 12 industry verticals including powersports, marine, RV, pre-owned auto, and agriculture. We support over 20,000 dealership online storefronts with tools like inventory management, lead management, and eCommerce integrations, enabling optimal merchandising and qualified lead generation. Our data powers millions of vehicle and parts listings and is syndicated to platforms like eBay, Amazon, Walmart, Craigslist, and more. Nearly 200 OEMs recommend us to their dealer networks.
Our family of brands includes Dealer Spike, ARI Network Services, Dealer Car Search, Frazer, TCS Technologies, Net Driven, DCi, Auction123, Powersports Support, Level 5, PSM Marketing, and Interact RV. LeadVenture’s 1,100 team members across the globe are dedicated to helping independent dealers grow. Our investors include True Wind Capital and TA Associates.
Equal Opportunity Employer
LeadVenture provides equal employment opportunities to all employees and applicants regardless of race, color, religion, sex, national origin, age, disability, or genetics. We comply with all applicable laws across the locations we operate in. Harassment or discrimination of any kind is strictly prohibited.
LeadVenture provides equal employment opportunities to all employees and applicants regardless of race, color, religion, sex, national origin, age, disability, or genetics. We comply with all applicable laws across the locations we operate in. Harassment or discrimination of any kind is strictly prohibited.
Similar Jobs
Looks like we're out of matches
Set up an alert and we'll send you similar jobs the moment they appear!
Similar Skill Jobs
Looks like we're out of matches
Set up an alert and we'll send you similar jobs the moment they appear!
Jobs in Belmopan, Cayo District, Belize
Looks like we're out of matches
Set up an alert and we'll send you similar jobs the moment they appear!
Digital Marketing Jobs
Looks like we're out of matches
Set up an alert and we'll send you similar jobs the moment they appear!
