Social Community Manager

Thank you for considering the Social Community Manager (Contract) role with Moonbug Entertainment, an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow. The company is behind some of the biggest kids’ entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to our entertaining and enriching content, which is why our shows are available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. Moonbug is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, toys, games, books, live events, and even theme park exhibits.  

Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. 

The Role:

We have an exciting opening for a Community Manager to join the Social team for our biggest franchises. We are a young high-growth business, and this is a unique opportunity to help build our community for two of the fastest growing and most fun brands in the kids’ entertainment space.

The Community Manager will be the first point of contact for fans and partnership inquiries from social, email, and mail. The Community Manager plays a pivotal role in ensuring fans feel heard, and understood and can access the real people behind their child’s favorite shows. Further, this role has the unique opportunity to gather and surface consumer insights that help drive decision making for the larger business. The Community Manager will also play an integral role in the social content capture and creation process, using learned insights around past performance and trend data to inform future content themes.

Responsibilities

• Own and refine the branded tone of voice ensuring it’s engaging with US parent audiences
• Monitor and respond to comments and messages on our brand handles across TikTok, Instagram, and Facebook in brand tone of voice.
• Initiate conversations and foster discussions to build relationships with community members, including managing and monitoring Facebook Groups.
• Organize and manage online events and activities to increase engagement.
• Address audience inquiries and resolve issues in a timely professional manner, and help build brand trust & loyalty.  
• Other duties as assigned.

Community Building:

•  Identify and engage with target brands, talent, influencers and thought leaders on social.
• Surprise and delight super fans and influencers on social and by sending gifts. 
• Build and maintain relationships off handle with target audiences of parent, influencer, and talent accounts.  
• Promote a positive and inclusive community environment. 

Brand Trends & Insights:

• Identify trends and insights to inform social content and engagement strategies. 
• Stay up-to-date with the latest social media trends and best practices. 

Coordination:

• Coordinate with marketing, PR, and other relevant teams to ensure a consistent brand message. 
• Act as the team’s ear to the ground, getting in the weeds to help the broader team best understand our communities and their attitudes toward the brands
• Connect with influencers, community leaders, and ambassadors to identify collaboration opportunities and best drive growth across different platforms
• Use communities to obtain feedback and craft social stories for the broader business units at Moonbug
• Collect UGC and manage a content database used by the Social Media Manager.

Goals

• Build and grow a community of US parents and caregivers through engagement & interaction
• Foster the community to help it grow and thrive across multiple brands
• Help make the community feel part of the brand to deliver brand loyalty
• Work collaboratively with the social media and brand team to create the best in the class community management