Sr. Business Development Lead

2 Months ago • 5 Years + • Business Development

Job Summary

Job Description

Yahoo is looking for a Business Development Manager to drive business growth by acquiring and nurturing relationships with key media agencies and brands. This role involves identifying and engaging potential clients, understanding agency priorities, and developing tailored solutions to foster long-term partnerships. The responsibilities include acquiring and cultivating relationships with key media agencies and brands, maintaining a robust pipeline of leads, providing strategic resources, and serving as the first point of contact for agency inquiries. This role requires proactive engagement, understanding of the digital media ecosystem, and strong communication skills.
Must have:
  • 5+ years in business development within digital media or advertising.
  • Strong understanding of media buying and the digital marketing ecosystem.
  • Experience working with media agencies and brand clients.
  • Strong negotiation and persuasion skills to drive business growth.
  • Excellent communication and interpersonal skills.
Good to have:
  • Master’s degree is a plus.
  • Fluency in Chinese or Korean is a plus.
  • Experience with multinational and global brands.

Job Details

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

Yahoo! are looking for a new Business Development Manager to proactively drive business growth by acquiring and nurturing relationships with key media agencies and brands. This role will focus on identifying and engaging potential clients to ensure a steady pipeline of opportunities, while understanding agency priorities allows for tailored solutions that foster long-term partnerships.

Key Responsibilities:

  • Acquire, build, and cultivate relationships with key media agencies and brands, nurturing partnerships to drive advertising revenue growth from Yahoo Japan and LINE’s global clients.

  • Employ diverse strategies to identify and engage potential clients, maintaining a robust pipeline of leads.

  • Develop and maintain strong relationships with agency partners by understanding their business priorities, challenges, and long-term plans.

  • Maintain regular engagement with agencies to ensure smooth collaboration, identify their needs, and coordinate with internal teams for appropriate follow-up.

  • Provide agencies with strategic resources, including case studies, best practices, industry benchmarks, and proposals, to help them effectively pitch to potential clients.

  • Serve as the first point of contact for agency inquiries, resolving platform-related and campaign-related questions, and troubleshooting various issues.

Qualifications:

  • Bachelor’s Degree required, Master’s degree is a plus.

  • 5+ years of experience in business development, sales, or account management within the digital media, advertising, or marketing industry.

  • Strong understanding of media buying and the digital marketing ecosystem.

  • Experience working with media agencies and brand clients, with a proven track record of building and maintaining successful partnerships.

  • Strong negotiation and persuasion skills to drive business growth and close deals.

  • Excellent communication and interpersonal skills to effectively engage with agency partners, clients, and internal teams.

  • Experience with multinational and global brands, understanding complex marketing needs requiring global/local alignment and collaboration.

  • Ability to work effectively both independently and within a team.

  • Self-motivated with a results-driven mindset and a passion for driving business growth.

  • Proficiency in English is required; fluency in Chinese or Korean is a plus.

  • Flexible to travel.

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don’t require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you’ll be given notice to make arrangements. 

If you’re curious about how this factors into this role, please discuss with the recruiter.

Currently work for Yahoo? Please apply on our internal career site.

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About The Company

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

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