Sr Solutions Architect

The Sr Solutions Architect at NBCUniversal's Enterprise Product team will develop architectural strategies for the digital advertising ecosystem, focusing on non-O&O portfolio distribution initiatives with MVPD and CTV platforms. This role involves defining technical requirements for metadata delivery, designing new distribution feed workflows for DAI readiness, and working on oRTB and buy-side workflows. The architect will serve as a technical SME on SSAI, ad serving systems, and VOD/linear/live ad workflows, ensuring cohesive product integration and operationalizing testing.

Must Have

• Develop and implement solutions around NBCU’s digital advertising ecosystem across NBCU's non-O&O portfolio.
• Evaluate and solution partner ad-serving stacks end-to-end.
• Define integration requirements for FreeWheel and other ad servers.
• Define technical requirements for metadata delivery and signal translation across ad systems.
• Scope and design new distribution feed delivery workflows to ensure DAI readiness.
• Work across oRTB and buy-side workflows to design test plans, QA flows, and certification processes.
• Serve as a technical SME on SSAI, ad serving systems, metadata ingestion, and VOD/linear/live ad workflows.
• Deep dive and onboard new ad supply endpoints, directly identify and solution for any limitations and risks.
• Work with Partnerships Product Owner and Ad Integration team to hand off product architecture and ad integration blueprints.
• 8+ years of experience in digital advertising ecosystem with direct exposure to ad serving systems.
• 8+ years of experience with digital video concepts with demonstrated ability for complex problem solving.
• 8+ years of experience in a role demonstrating strong technical, quantitative, or analytical skills.
• 8+ years of experience with ad serving and decisioning architecture, including integration with DAI systems and bidding workflows.
• Exceptionally detail-oriented with a proactive, solutions-driven mindset.

Good to Have

• 8+ years of experience working with IAB specifications and concepts, advertising products, VAST, VMAP, OpenRTB.
• 8+ years of experience in Television/Broadcast, Media, Content Distribution, Technology, or related field with direct exposure to ad servers such as FreeWheel.
• Experience designing and operationalizing SCTE-35–based DAI workflows.
• Familiarity with programmatic supply integrations, oRTB protocols, and buy-side certification workflows.
• Naturally curious and resourceful; thrives in technical problem-solving, actively seeks answers, and designs practical solutions.

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

NBCUniversal’s Enterprise Product team builds products and services for organizations throughout NBCUniversal including Ad Sales, Broadcast Operations, NBC Digital, NBC News, NBC Sports, Cable Entertainment brands, and local TV stations. The team spans 6 key verticals: Content Management, Content Sales and Finance, Scheduling and Distribution, Ad Sales, Ad Technology and Integration, Data and Analytics, and Linear Distribution. As a part of the Ad Technology and Integration team, you will develop the architectural strategy to ensure a cohesive product ecosystem across each vertical, enhance existing workflows, identify process improvements, provide strategic recommendations, and lead cross functional technical and operations teams to design, build, and launch new features and new initiatives.

Responsibilities:

• Develop and implement solutions around NBCU’s digital advertising ecosystem across NBCU's non-O&O portfolio, including distribution initiatives with MVPD and CTV partner platforms such as Hulu, YouTubeTV, etc by evaluating and solutioning partner ad-serving stacks end-to-end, defining integration requirements for FreeWheel and other ad servers, and coordinating with Product Owner and Integration stakeholders
• Define technical requirements for metadata delivery and signal translation across ad systems (e.g., feeding metadata to 3P systems, integrating with partner APIs for ad decisioning features like competitive separation and pod-level rules)
• Scope and design new distribution feed delivery workflows to ensure DAI readiness from a content perspective, including SCTE marker specifications, metadata ingestion/extraction, and break signal alignment (e.g. breakstart vs. ad provider markers)
• Work across oRTB and buy-side workflows to design test plans, QA flows, and certification processes supporting DSP integrations and marketplace expansion
• Serve as a technical SME on SSAI (Server-Side Ad Insertion), ad serving systems, metadata ingestion, and VOD/linear/live ad workflows across off-domain streaming products. Deep dive and onboard new ad supply endpoints, directly identify and solution for any limitations and risks, and determine how technical details align to support user stories and capabilities of broader NBCU ad sales & programmatic portfolio
• Work with the Partnerships Product Owner and the Ad Integration team to hand off product architecture and ad integration blueprints to operationalize testing and sign-off

Qualifications

• 8+ years of experience in digital advertising ecosystem with direct exposure to ad serving systems and a proven track record of successful media, advertising, or relevant supply chain projects, preferably in technology or media industry
• 8+ years of experience with digital video concepts with demonstrated ability for complex problem solving related to end-to- end data and delivery flows within the ad servers and partner DAI ecosystems, spanning player/stitcher stacks, content management and distribution, supply/demand connectivity, and measurement and compliance frameworks
• 8+ years of experience in a role demonstrating strong technical, quantitative, or analytical skills
• 8+ years of experience with ad serving and decisioning architecture, including integration with DAI systems and bidding workflows
• Exceptionally detail-oriented with a proactive, solutions-driven mindset.

Preferred Qualifications:

• 8+ years of experience working with IAB specifications and concepts, advertising products, VAST, VMAP, OpenRTB, etc.
• 8+ years of experience in Television/Broadcast, Media, Content Distribution, Technology, or related field with direct exposure to ad servers such as FreeWheel
• Experience designing and operationalizing SCTE-35–based DAI workflows, including marker validation, metadata mapping, and signal troubleshooting across partner systems.
• Familiarity with programmatic supply integrations, oRTB protocols, and buy-side certification workflows (DSP testing, QA, and compliance).
• Naturally curious and resourceful; thrives in technical problem-solving, actively seeks answers, and designs practical solutions to complex challenges.

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

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