Strategic Communications Director (Social Media Focused)

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

About The Opportunity

• The Strategic Communications Director will be responsible for designing and executing a comprehensive executive communications strategy that enhances the CEO's visibility and influence on social media. This individual will lead social media strategy, content creation, media engagement, and speechwriting, working closely with senior leadership and cross-functional teams to craft compelling narratives that drive the CEO's thought leadership in blockchain, fintech, and digital assets.

What You’ll Be Doing

• Social Media Strategy & Oversight: Guide the CEO's social media presence (primarily on X, formerly Twitter), ensuring content strategy aligns with brand objectives, leverages engagement best practices, and responds effectively to real-time industry conversations.
• Executive Thought Leadership: Develop and implement a cohesive communications strategy to elevate the CEO's profile across owned, earned, and paid channels.
• Content Strategy & Development: Lead the creation of high-quality content, including speeches, keynote addresses, op-eds, blog posts, and LinkedIn articles.
• Crisis & Issues Management: Provide strategic counsel and messaging support during high-stakes situations, ensuring consistency and alignment with corporate communications.
• Internal & External Communications: Oversee executive messaging for internal channels, including town halls, employee memos, and strategic company updates.
• Data & Insights: Leverage social listening tools and performance analytics to refine strategy and optimize communication impact.
• Team Leadership & Collaboration: Manage and mentor junior communications staff and liaise with PR, marketing, and business teams to execute communications initiatives effectively.

What We Look For In You

• 8+ years of experience in executive communications, strategic communications, corporate communications, or related fields.
• Proven track record in managing executive-level social media (particularly X) and building executive IP, including voice development, persona positioning, speechwriting, thought leadership initiatives, and long-term audience growth across digital platforms.
• Deep expertise in Web3, blockchain, fintech, or technology sectors, with the ability to translate complex topics into engaging, accessible narratives.
• Exceptional writing and storytelling skills, with a strong portfolio of executive speeches, op-eds, and long-form content.
• Fluent in English and Mandarin.
• Experience with high-profile executives and global brands in a fast-paced, high-growth environment.
• Data-driven mindset, with experience in social listening, audience insights, and performance optimization.

Nice-To-Haves

• Experience managing global executive communications in highly regulated industries.
• Expertise in reputation management, crisis communications, and brand positioning.
• Ability to navigate ambiguity and manage multiple high-priority projects simultaneously.
• Bachelor's or Master's degree from a top-tier university in communications, journalism, business, or a related field.

Perks & Benefits

• Competitive total compensation package
• L&D programs and education subsidy for employees' growth and development
• Various team building programs and company events
• Wellness and meal allowances
• Comprehensive healthcare schemes for employees and dependants
• More that we love to tell you along the process!

OKX will be prioritising applicants who have a current right to work in Singapore, and do not require OKX's sponsorship of a visa.