Digital Marketing Specialist

Job Responsibilities :

Razer is seeking a Digital Marketing Coordinator to drive execution and optimization of our etail marketing programs focused on Amazon and key online retail partners (BestBuy.com, Walmart.com, Target.com). This role sits at the intersection of marketing, sales, and e-commerce, helping ensure Razer products are successful, and presented in a compelling manner across the leading online storefronts. We are looking for someone who is detail-oriented, data-driven, and able to thrive in a fast-moving competitive environment. This role helps shape how millions of gamers shop Razer online.

Essential Duties and Responsibilities

• Execute and optimize advertising campaigns across Amazon Ads, Walmart Connect, Target Roundel, Best Buy Ads, and Sam’s Club MAP.
• Coordinate daily with Razer’s US-based agency to manage etail marketing campaigns.
• Support product launches by ensuring creative assets, ad copy, and campaign materials align with brand guidelines.
• Manage internal ad asset requests (banners, videos, GIFs, landing pages) via Jira.
• Provide logistical support for organic affiliate and Creator Connections campaigns, including product delivery, coverage tracking, and performance reporting.
• Review creative assets to ensure etail platform standards are met.
• Build internal and external presentations showcasing performance and key learnings from paid media programs.
• Monitor product promotions and inventory levels to adjust advertising priorities.
• Support paid review programs by managing campaign requirements, product delivery, and issue resolution.
• Maintain campaign documentation and reporting processes (e.g., ePR, CAF, GRN entries in ServiceNow).
• Other duties as assigned.

Pre-Requisites :

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s degree in marketing, business, or related field.
• 1–3 years of experience in digital marketing, e-commerce, or etail coordination (Amazon experience strongly preferred).
• Strong understanding of Amazon Seller Central/Vendor Central and retailer.com ecosystems.
• Proficiency with Power Point, Excel and familiarity with analytics platforms (Amazon Brand Analytics, Helium 10, etc.).
• Excellent organizational skills with the ability to manage multiple projects simultaneously.
• A passion for gaming, tech, or consumer electronics is a major plus.

Additional Qualifications:

• 3+ years of experience in a similar role.
• Excellent technical communication skills both verbal and written.
• Highly organized task management skills with attention to detail and follow through with other stakeholders.
• Can work independently to prioritize and handle multiple tasks and projects concurrently.
• Strong administrative, organizational, and communication skills.