Technical Marketing Manager
Job Summary
Job Description
Technical Marketing Manager with 9+ years of experience in fintech or gaming industry, proficient in technical content creation, data analytics, and strong leadership skills.
Must have:
- Technical Marketing
- Fintech Payment
- Data Analytics
- Leadership Skills
Good to have:
- CRM Systems
- Industry Conferences
- Technical Content
- Payment Processing
Perks:
- Unlimited PTO
- 401k Match
5 skills required
Job Details
Position Overview: The Technical Marketing Officer (TMO) at Xsolla will be responsible for developing and executing marketing strategies that resonate with game developers, technical game entrepreneurs, and founders of game studios. This role requires a deep understanding of game tech and fintech payment solutions, as well as the ability to translate complex technical concepts into compelling marketing demos. The TMO will lead and mentor a small team, ensuring alignment with Xsolla's business objectives and utilizing data-driven insights to optimize marketing efforts.
RESPONSIBILITIES
- Develop and implement a comprehensive marketing strategy focusing on Xsolla’s payment solutions for game developers and studios.
- Align marketing strategies with Xsolla’s business objectives and growth goals in the fintech payments space.
- Manage release schedules and public roadmaps for new payment features and solutions.
- Create and oversee the production of technical content, demos, technical blogs, webinars, and video tutorials highlighting Xsolla’s payment solutions.
- Ensure all content is accurate, engaging, and specifically tailored to the needs and interests of game developers and technical audiences.
- Deliver tech talks at major industry conferences, with a focus on fintech innovations and payment processing in the gaming industry.
- Discord Community: Build and manage a Discord community supported by the Xsolla backend to attract and engage technical and product talents. Facilitate discussions, Q&A sessions, and community events.
- Develop and execute go-to-market strategies for Xsolla’s payment platform and related solutions.
- Create detailed technical documentation and support materials for product launches, emphasizing payment features and benefits.
- Create and maintain interactive demo tools on Xsolla.com to allow technical buyers to explore and understand the capabilities of Xsolla’s payment platform firsthand.
- Utilize data analytics to understand customer behavior, campaign performance, and market trends related to payment processing.
- Define and track key performance indicators (KPIs) to measure the success of marketing initiatives, particularly in the payment solutions sector.
REQUIREMENTS
- Master's degree in Marketing, Computer Science, Engineering, or a related field. Equivalent experience will be considered.
- Minimum of 9 years of experience in technical marketing or a senior marketing role within the fintech or gaming industry.
- Proven track record of developing and executing successful marketing strategies for technical products, with a focus on fintech payment solutions.
- In-depth knowledge of payment processing technologies and their applications within the gaming industry.
- Demonstrable experience in producing high-quality technical content, including blogs, webinars, video tutorials, and whitepapers, specifically targeted at technical audiences.
- Advanced proficiency with data analytics tools and CRM systems, such as Google Analytics, Tableau, HubSpot, and Salesforce, to track and measure marketing effectiveness.
- Strong leadership and team management skills, with at least 3 years of experience in leading and mentoring marketing teams.
- Exceptional communication and presentation abilities, with experience delivering technical talks at major industry conferences and events.
At Xsolla, we are passionate about providing a conducive environment for our team to thrive personally and professionally. Our comprehensive Benefits Program caters to the physical, mental, and emotional well-being of our full-time employees and their families. This includes 100% company-paid medical, dental, and vision plans, disability and life insurance, chiropractic coverage, flexible spending accounts, and a fully vested 401(k) retirement plan with a 4% company match from the start date.
Understanding the detrimental effects of burnout, we offer unlimited Flexible Time Off and 14 paid holidays each year. Personal and professional development is a cornerstone of our ethos at Xsolla. Each employee has a personalized career roadmap, developed in partnership with their manager, aligning individual and company goals. We support this growth through in-house training, independent study, conference attendance, and higher education opportunities.
ABOUT XSOLLA:
Xsolla is a global leader in video game commerce, established in 2005. Our mission is to simplify the complexities of global distribution, marketing, and monetization in the gaming industry. Headquartered in Los Angeles, California, with offices worldwide, we support major gaming titles and partners. Our deep commitment to gaming's blend of technology and artistry drives our continuous innovation and dedication to our partners' success.
PHYSICAL DEMANDS:
The role involves typical office activities such as sitting, standing, bending, lifting, and moving intermittently during working hours. These requirements can be met with or without reasonable accommodations. The responsibilities of this position are dynamic and may evolve to align with the organization's goals and objectives.
Xsolla is committed to ensuring the privacy and security of all information collected during hiring. Please direct any inquiries regarding GDPR or CCPA to careers@xsolla.com.
Longevity Opportunity Vision Enjoy the game!
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About The Company
Xsolla's video game business engine helps game developers and publishers operate more efficiently and sell more games. Serving only the video game industry, Xsolla caters to businesses from indie to enterprise, with solutions that solve the complexities of distribution, marketing, and monetization so developers, publishers, and platform partners. Our goal is to increase your audience, sales and revenue.
Headquartered in Los Angeles, with offices worldwide, Xsolla operates as a merchant and seller of record for major gaming entities like Valve, Twitch, Ubisoft, Epic Games, and PUBG Corporation.
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