User Acquisition Creative Strategist
Job Summary
Job Description
Tala is seeking an innovative Creative Strategist to develop impactful creatives for global customer growth. The role focuses on scaling performance marketing spend efficiently and shaping Tala's FinTech positioning. Responsibilities include collaborating with cross-functional teams on paid user acquisition and ASO goals, ideating and executing creative concepts, managing creative testing and reporting, and analyzing market trends. The ideal candidate will have a strong understanding of user acquisition and ASO creative metrics, a passion for working with creatives, and excellent project management skills. Experience in a creative strategy role, preferably in an agency or in-house marketing team, with a proven track record of successful performance marketing creatives is required.
Must have:
- 5+ years of experience in creative strategy
- Develop and execute successful performance marketing creatives
- Strong understanding of marketing principles
- Excellent communication and presentation skills
- Proficiency in creative research and project management tools
Good to have:
- Experience in an agency or in-house marketing team
- Familiarity with marketing analytics platforms
- Interest in global customer insights
8 skills required
Job Details
About Tala
Tala is on a mission to unleash the economic power of the Global Majority – the 4 billion people overlooked by existing financial systems. With nearly half a billion dollars raised from equity and debt, we are serving millions of customers across three continents. Tala has been named by the Fortune Impact 20 list, CNBC’s Disruptor 50 five years in a row, CNBC’s World's Top Fintech Company, Forbes’ Fintech 50 list for eight years running, and Chief's The New Era of Leadership Award. We are expanding across product offerings, countries and crypto and are looking for people who have an entrepreneurial spirit and are passionate about our mission.
By creating a unique platform that enables lending and other financial services around the globe, people in emerging markets are able to start and expand small businesses, manage day-to-day needs, and pursue their financial goals with confidence. Currently, over nine million people across Kenya, the Philippines, Mexico, and India have used Tala products. Due to our global team, we have a remote-first approach, and also have offices in Santa Monica, CA (HQ); Nairobi, Kenya; Mexico City, Mexico; Manila, the Philippines; and Bangalore, India.
Most Talazens join us because they connect with our mission. If you are energized by the impact you can make at Tala, we’d love to hear from you!
We’re seeking an innovative Creative Strategist, who will develop impactful creatives to drive global customer growth. Your key goals will be to scale performance marketing spend with high efficiency and shape Tala’s positioning in the FinTech category. You will collaborate with cross-functional teams to deliver on paid user acquisition and ASO goals. This role requires a strong understanding of user acquisition and ASO creative metrics, a passion for working with creatives and strong project management skills.
What You'll Do
- Creative Ideation: Research and pitch creative concepts. Choose creative vendors, work with artists to refine paid media and ASO creative concepts to maximize success rate.
- Creative Execution: Brief in creatives to internal artists and vendors. Ensure timely feedback, revisions and delivery of assets.
- Creative Testing: Work with User Acquisition Managers on testing schedules and campaign structures to maximize creative success rate.
- Creative Reporting: Work with Data Analysts to deliver robust creative reporting. Translate complex creative metrics data into actionable insights. Share these insights with vendors and internal artists for Creative Ideation.
- Market Intelligence: Analyze market trends, competitor strategies, and consumer insights to identify creative opportunities across various paid and organic channels.
- Global Working Culture: This role will support creative production in several countries. It requires an interest in global customer insights.
What You'll Need
- 5+ years of experience in a creative strategy role, preferably in an agency or in-house marketing team.
- Proven track record of developing and executing creatives that tie to successful performance marketing results.
- Strong understanding of marketing principles, brand strategy, and consumer behavior.
- Excellent communication, presentation, and interpersonal skills.
- Proficiency in creative research tools, project management tools (e.g. Jira) and marketing analytics platforms (e.g. Google Analytics, Adjust, Looker, Excel).
Our vision is to build a new financial ecosystem where everyone can participate on equal footing and access the tools they need to be financially healthy. We strongly believe that inclusion fosters innovation and we’re proud to have a diverse global team that represents a multitude of backgrounds, cultures, and experience. We hire talented people regardless of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.
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