Job Description
Growe is seeking a VIP CRM Team Lead to manage and develop VIP CRM strategies, focusing on segmentation and customer gaming patterns. The role involves leading a team, setting KPIs, managing budgets, monitoring campaign performance, and collaborating with other departments. Candidates should have 2+ years in CRM/Retention/Marketing, 1+ year in leadership, and proficiency in CRM tools.
Good To Have:
- Experience in the iGaming industry
- A good understanding of player behavior
- Leadership skills, ability to lead a strong team of CRM Managers
- Strong communication and presentation skills with the ability to create and deliver compelling reports and proposals
- Comfortable working under pressure and managing multiple deadlines simultaneously
- Strong analytical and data interpretation skills with the ability to make strategic decisions based on data
Must Have:
- Lead and manage the VIP CRM team by setting goals and defining clear KPI’s as well as establishing efficient workflows and ensuring high team performance
- Develop and execute VIP CRM strategies and roadmap for the region, present updates to C-level management and stakeholders
- Design and implement tailored VIP CRM campaigns, focusing on segmentation and customer gaming patterns
- Plan, track the quarterly bonus budget, and build, implement new bonus mechanics and promotional campaigns
- Monitor the performance of campaigns and conduct A/B testing
- Oversee monthly bonus spending, ensuring it aligns with the regions KPI plans
- Analyze key VIP CRM metrics and use data to align with strategy plans
- Prepare detailed reports on VIP CRM performance, campaign outcomes and A/B test results and present them to senior management
- Attend regular meetings and collaborate with other departments (e.g., Account Management, Customer Support)
- Oversee the recruitment, onboarding and training of new VIP CRM team members, set and review team KPIs, ensuring high performance and accountability
- 2+ years of experience in CRM/Retention/Marketing position
- 1+ years of experience in a leadership role
- Experience managing VIP segments and executing high-value retention strategies
- Proficiency in CRM tools, marketing automation platforms, and performance tracking tools
- An Upper-intermediate level of English (written and spoken)
##### Growe welcomes those who are excited to:
- Lead and manage the VIP CRM team by setting goals and defining clear KPI’s as well as establishing efficient workflows and ensuring high team performance;
- Develop and execute VIP CRM strategies and roadmap for the region, present updates to C-level management and stakeholders;
- Design and implement tailored VIP CRM campaigns, focusing on segmentation and customer gaming patterns;
- Plan, track the quarterly bonus budget, and build, implement new bonus mechanics and promotional campaigns;
- Monitor the performance of campaigns and conduct A/B testing;
- Oversee monthly bonus spending, ensuring it aligns with the regions KPI plans;
- Analyze key VIP CRM metrics and use data to align with strategy plans;
- Prepare detailed reports on VIP CRM performance, campaign outcomes and A/B test results and present them to senior management;
- Attend regular meetings and collaborate with other departments (e.g., Account Management, Customer Support);
- Oversee the recruitment, onboarding and training of new VIP CRM team members, set and review team KPIs, ensuring high performance and accountability.
##### We need your professional experience:
- 2+ years of experience in CRM/Retention/Marketing position;
- 1+ years of experience in a leadership role;
- Experience in the iGaming industry (will be a plus);
- Experience managing VIP segments and executing high-value retention strategies;
- Proficiency in CRM tools, marketing automation platforms, and performance tracking tools;
- A good understanding of player behavior is a strong advantage;
- An Upper-intermediate level of English (written and spoken).
##### We appreciate if you have those personal features:
- Leadership skills, ability to lead a strong team of CRM Managers;
- Strong communication and presentation skills with the ability to create and deliver compelling reports and proposals;
- Comfortable working under pressure and managing multiple deadlines simultaneously;
- Strong analytical and data interpretation skills with the ability to make strategic decisions based on data.
##### We are seeking those who align with our core values:
- GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;
- DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;
- BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.
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