VIP CRM Team Lead

Growe is seeking a VIP CRM Team Lead to manage and develop VIP CRM strategies, focusing on segmentation and customer gaming patterns. The role involves leading a team, setting KPIs, managing budgets, monitoring campaign performance, and collaborating with other departments. Candidates should have 2+ years in CRM/Retention/Marketing, 1+ year in leadership, and proficiency in CRM tools.

Must Have

• Lead and manage the VIP CRM team by setting goals and defining clear KPI’s as well as establishing efficient workflows and ensuring high team performance
• Develop and execute VIP CRM strategies and roadmap for the region, present updates to C-level management and stakeholders
• Design and implement tailored VIP CRM campaigns, focusing on segmentation and customer gaming patterns
• Plan, track the quarterly bonus budget, and build, implement new bonus mechanics and promotional campaigns
• Monitor the performance of campaigns and conduct A/B testing
• Oversee monthly bonus spending, ensuring it aligns with the regions KPI plans
• Analyze key VIP CRM metrics and use data to align with strategy plans
• Prepare detailed reports on VIP CRM performance, campaign outcomes and A/B test results and present them to senior management
• Attend regular meetings and collaborate with other departments (e.g., Account Management, Customer Support)
• Oversee the recruitment, onboarding and training of new VIP CRM team members, set and review team KPIs, ensuring high performance and accountability
• 2+ years of experience in CRM/Retention/Marketing position
• 1+ years of experience in a leadership role
• Experience managing VIP segments and executing high-value retention strategies
• Proficiency in CRM tools, marketing automation platforms, and performance tracking tools
• An Upper-intermediate level of English (written and spoken)

Good to Have

• Experience in the iGaming industry
• A good understanding of player behavior
• Leadership skills, ability to lead a strong team of CRM Managers
• Strong communication and presentation skills with the ability to create and deliver compelling reports and proposals
• Comfortable working under pressure and managing multiple deadlines simultaneously
• Strong analytical and data interpretation skills with the ability to make strategic decisions based on data

##### Growe welcomes those who are excited to:

• Lead and manage the VIP CRM team by setting goals and defining clear KPI’s as well as establishing efficient workflows and ensuring high team performance;
• Develop and execute VIP CRM strategies and roadmap for the region, present updates to C-level management and stakeholders;
• Design and implement tailored VIP CRM campaigns, focusing on segmentation and customer gaming patterns;
• Plan, track the quarterly bonus budget, and build, implement new bonus mechanics and promotional campaigns;
• Monitor the performance of campaigns and conduct A/B testing;
• Oversee monthly bonus spending, ensuring it aligns with the regions KPI plans;
• Analyze key VIP CRM metrics and use data to align with strategy plans;
• Prepare detailed reports on VIP CRM performance, campaign outcomes and A/B test results and present them to senior management;
• Attend regular meetings and collaborate with other departments (e.g., Account Management, Customer Support);
• Oversee the recruitment, onboarding and training of new VIP CRM team members, set and review team KPIs, ensuring high performance and accountability.

##### We need your professional experience:

• 2+ years of experience in CRM/Retention/Marketing position;
• 1+ years of experience in a leadership role;
• Experience in the iGaming industry (will be a plus);
• Experience managing VIP segments and executing high-value retention strategies;
• Proficiency in CRM tools, marketing automation platforms, and performance tracking tools;
• A good understanding of player behavior is a strong advantage;
• An Upper-intermediate level of English (written and spoken).

##### We appreciate if you have those personal features:

• Leadership skills, ability to lead a strong team of CRM Managers;
• Strong communication and presentation skills with the ability to create and deliver compelling reports and proposals;
• Comfortable working under pressure and managing multiple deadlines simultaneously;
• Strong analytical and data interpretation skills with the ability to make strategic decisions based on data.

##### We are seeking those who align with our core values:

• GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;
• DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;
• BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.