Associate General Manager, CoComelon (MAT Cover)

Thank you for considering the Associate General Manager, CoComelon role with Moonbug Entertainment, an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow.  The company is behind some of the biggest kids’ entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to our entertaining and enriching content, which is why our shows are available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. Moonbug is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, toys, games, books, live events, and even theme park exhibits.  

Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.

The Role:

You will be responsible for growing the Franchise and being the #1 expert on the brand and all of its direct competitors. The General Manager is responsible for the go-to-market strategy for their IP and ensuring that each initiative within the brand ties back to the overall Franchise goals.

This is a maternity cover role expected to last 12-14 months.

The Associate General Manager reports to the General Manager on the execution of all Franchise strategy and will keep the General Manager & Moonbug management team up to date on all key milestones and important information across the brand on a weekly basis. The role requires the ability to communicate clearly, collaborate across a matrix organization, and push for Franchise business goals.

📍London, Camden | Office based | Benefits including Free Private Healthcare, matched 5% pension scheme,  free yoga/fitness wellbeing classes, free weekly lunch and Friday drinks @ 4pm ✨

Responsibilities: 

• Creation of the Franchise’s 3 year growth plan including key benchmarks and KPIs for each commercial department working with the Franchise.
• Become the #1 expert on the Franchise, its audience and customer, and all competitive brands in the space.
• Help build and manage the Franchise P&L on a day to day basis.
• Identify areas of strength and weakness across the Franchise, and align with senior management to allocate resources as needed to improve the Franchise.
• Write task-specific briefs for shared service teams across the company. Work with key stakeholders to accomplish tasks.
• Ensure key sales materials,brand statistics and talking points are created and up to date at all times, accessible more broadly by the company for use by various department stakeholders.
• Evaluate commercial opportunities & create business models around areas such as new content investments, greenlight models, distribution deals, brand partnerships and new business development opportunities.
• Oversee tracking daily business operations & report updates across the business.
• Update weekly trackers will all key departments to report on Franchise growth.
• Other duties as assigned.

• 7+ years experience in media and entertainment, management consulting or brand strategy.
• Experience developing and executing on brand strategies.
• Experience developing and delivering business plans.
• Experience building and interpreting financial models.
• Deep understanding of the digital media landscape.
• Experience working in a multinational, matrix organization preferred.
• Excellent commercial understanding of business.

• Excellent communication & influencing skills.
• Excellent presentation skills to large audiences.
• Results-orientated approach.
• Effective planning and organization skills, ability to multitask.
• Interpersonal and organizational sensitivity in a matrix structure.