Associate/Senior Associate, Marketing
10 Months ago • 3 Years +
Marketing
Job Description
This role involves planning and executing out-of-game marketing content to support in-game campaigns for the India region. Responsibilities include tracking campaign effectiveness, analyzing social media performance, creating comprehensive reports, understanding community needs, developing engaging content, and collaborating with internal teams (product and revenue) on marketing promotions. The ideal candidate possesses a creative mindset, strong logical thinking skills, fluency in English and Hindi, and a passion for gaming. Experience in a marketing role is preferred, but fresh graduates may be considered.
Must Have:
- 3+ years marketing experience (or equivalent)
- Creative mindset & understanding of gamer audience
- Strong logical thinking & analytical skills
- Fluency in English and Hindi
- Passion for gaming
Job Description
- Plan and execute out-of-game marketing content to support in-game campaigns for India region
- Track effectiveness of marketing campaigns on community sentiments, track and analyze performance on social media and prepare comprehensive report on performance of each marketing campaign
- Be close to the community and understand their needs well, bring relevant high potential trendy content live in-game
- Work closely with internal operations teams such as product and revenue teams to manage and execute regular marketing promotions
Job Requirements
- 3+ years of experience in a marketing-related role (open to considering fresh graduates or candidates with less experience).
- Creative mindset with the ability to understand the product and craft content that is both entertaining and relevant to gamers.
- Strong logical thinking skills.
- Fluent in English and Hindi
- Passion for gaming—preferably should have strong passion for games
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