Intern, FC Franchise Activation, UKI

FC Franchise Activation Internship

Contract: Temporary Full-Time - 12 months

Location: Guildford, UK

Work Model: Hybrid

Electronic Arts Inc. is a global leader in interactive entertainment.

We exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together people that combine creativity, innovation, and passion. Our mission is to attract and grow a more diverse employee base through the cultivation of our early talent pipeline to shape EA's teams, culture and products. Within Europe, we create an overall enriching experience, empowering interns and graduates with the sense that "EA is where I want to be".

The Challenge Ahead

We are Electronic Arts’ Marketing and Commercial Organization (MCO). Our teams build

meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them

throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere.We foster an environment where our teams create the most amazing work of their career while inspiring the world to play.

A fantastic opportunity, to join an award-winning internship and to gain hands-on experience with the world-leading global interactive entertainment software company. Reporting to the Franchise Campaign team, you will help develop and activate outstanding marketing campaigns across the EA SPORTS FC franchise and important partnerships. You will bring enthusiasm, creativity and a point of view on all things relating to marketing and

communications and be prepared to step up as an important contributor to the success of the team.

Responsibilities:

Planning

• You will support Campaign Managers in the coordination and planning of our Go-To-
• Market plans
• Contribute to brainstorming sessions as an equal member of the team
• Invest in understanding the UK gaming market and its trends

Execution

• You will help activate marketing, community and comms/PR plans across
• departments surrounding new game launches
• Support EA's partnerships within the UK
• Assist the marketing teams with asset coordination ensuring assets are delivered on
• time and to quality
• Assist the Marcom team with specific and ad-hoc projects/events e.g. press
• showcase, preview/review events, producer tours, conferences etc.
• Review and approve eCRM before being distributed to our network of players

Communications

• You will attend UKI marketing meetings, bringing fresh ideas and perspective
• Coordinate internal meetings, taking notes and support on actions

Operations & Reporting

• You will raise and receipt Purchase Orders with a focus on cost control
• Track and coordinate game stock and merchandise requests
• Work with EA's agencies on campaign performance tracking

Qualifications:

• You are studying in the penultimate year of an undergraduate Bachelor's Degree programme
• You are available to commence a full-time, 12 month placement in July 2025.
• You are eligible to work in Guildford (UK) without the need for visa/relocation support

Desired Skills:

• Passion, interest and knowledge of the video gaming and entertainment industry
• Intermediate level knowledge of Photoshop
• Understand the UK media landscape with an interest in social media
• Enthusiasm, organisation and drive to manage dynamic workload and deadlines
• A team player and strong communicator
• Can handle pressure and calmly navigate around issues

Take your career to the next level - apply now!

Submit an up-to-date CV and cover letter in English which explains why you would like to complete your internship with Electronic Arts and what interests you in this specific role.