Korea Campaign Marketing Lead
Job Summary
Job Description
- Plan and execute marketing campaigns (online + offline).
- Create tailored marketing plans for different target audiences.
- Measure key performance indicators with reports.
- Evaluate and manage outsourcing agencies/vendors
1 skill required
Job Details
- 신규 사용자 확보, 유지, 변경된 사용자 재확보 등의 퍼블리싱 목표를 달성하는 마케팅 캠페인 (온&오프라인)을 기획 및 실행
- 다양한 고객을 대상으로 하는 맞춤형 마케팅 계획 수립
- 마케팅 도구를 활용하여 마케팅 캠페인의 범위와 영향 극대화
- 주요 성과 지표를 측정하기 위한 시판 후 보고서 작성
- 아웃소싱 기관/벤더를 평가 및 관리하고 아이디어를 내고 간략하게 설명하며 마케팅 계획에 대한 방향성 제시
- 고용 형태: 정규직, 오피스 근무
- Plan and execute marketing campaigns (online + offline) that fulfill publishing objectives such as new user acquisition, user retention and churned user re-acquisition.
- Generate tailored marketing plans that address different target audiences.
- Leverage marketing tools to maximize the reach and impact of our marketing campaigns. Generate post-marketing reports for measuring key performance indicators. Evaluate and manage outsourcing agencies/vendors; ideation, brief, and give directions on our marketing plan.
- Full Time employee, Working On-site
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About The Company
Garena is a leading global online games developer and publisher. Free Fire, its self-developed mobile battle royale title, was the most downloaded mobile game in the world in 2019, 2020, and 2021, according to data.ai, previously known as App Annie.
Garena is run by passionate gamers and has a unique understanding of what gamers want. It exclusively licenses and publishes hit titles from global partners – such as Arena of Valor and Call of Duty: Mobile – in selected markets globally. Garena champions social and entertainment experiences through games, enabling its communities to engage and interact. Garena is also a leading esports organiser and hosts some of the world’s biggest esports events.
Garena is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Garena, Sea’s other core businesses include its e-commerce arm, Shopee, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology
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