Korea Campaign Marketing Lead
4 Months ago • All levels
Campaign Management
Job Description
The job involves planning and executing marketing campaigns (online and offline) to achieve publishing goals like acquiring, retaining, and re-acquiring users. This includes creating tailored marketing plans for different audiences, using marketing tools to maximize campaign reach, and generating post-marketing reports to measure performance. The role also requires evaluating and managing outsourcing agencies and vendors, providing ideas, briefs, and directions for the marketing plan. This is a full-time, on-site position.
Must Have:
- Plan and execute marketing campaigns (online + offline).
- Create tailored marketing plans for different target audiences.
- Measure key performance indicators with reports.
- Evaluate and manage outsourcing agencies/vendors
- 신규 사용자 확보, 유지, 변경된 사용자 재확보 등의 퍼블리싱 목표를 달성하는 마케팅 캠페인 (온&오프라인)을 기획 및 실행
- 다양한 고객을 대상으로 하는 맞춤형 마케팅 계획 수립
- 마케팅 도구를 활용하여 마케팅 캠페인의 범위와 영향 극대화
- 주요 성과 지표를 측정하기 위한 시판 후 보고서 작성
- 아웃소싱 기관/벤더를 평가 및 관리하고 아이디어를 내고 간략하게 설명하며 마케팅 계획에 대한 방향성 제시
- 고용 형태: 정규직, 오피스 근무
- Plan and execute marketing campaigns (online + offline) that fulfill publishing objectives such as new user acquisition, user retention and churned user re-acquisition.
- Generate tailored marketing plans that address different target audiences.
- Leverage marketing tools to maximize the reach and impact of our marketing campaigns. Generate post-marketing reports for measuring key performance indicators. Evaluate and manage outsourcing agencies/vendors; ideation, brief, and give directions on our marketing plan.
- Full Time employee, Working On-site
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