Korea_ Campaign Marketing lead(캠페인 마케팅 리드/정규직)
Job Summary
Job Description
Lead marketing campaigns for a mobile game in Korea. You'll need 8+ years of mobile game marketing experience and expertise in large-scale budget execution (USD 5 million+). Proven success in RPG launches and operations within Korea is essential.
Must have:
- Mobile Game Marketing
- Large-Scale Execution
- RPG Launch & Ops
- Korea Market Expertise
Good to have:
- CCG/MMORPG Marketing
- Competitive Analysis
- Business English
- Marketing Tool Expertise
2 skills required
Job Details
Job Description
- 신규 사용자 확보, 유지, 변경된 사용자 재확보 등의 퍼블리싱 목표를 달성하는 마케팅 캠페인 (온&오프라인)을 기획 및 실행
- 다양한 고객을 대상으로 하는 맞춤형 마케팅 계획 수립
- 마케팅 도구를 활용하여 마케팅 캠페인의 범위와 영향 극대화
- 주요 성과 지표를 측정하기 위한 시판 후 보고서 작성
- 아웃소싱 기관/벤더를 평가 및 관리하고 아이디어를 내고 간략하게 설명하며 마케팅 계획에 대한 방향성 제시
- 고용 형태: 정규직, 오피스 근무
- Plan and execute marketing campaigns (online + offline) that fulfill publishing objectives such as new user acquisition, user retention and churned user re-acquisition.
- Generate tailored marketing plans that address different target audiences.
- Leverage marketing tools to maximize the reach and impact of our marketing campaigns. Generate post-marketing reports for measuring key performance indicators. Evaluate and manage outsourcing agencies/vendors; ideation, brief, and give directions on our marketing plan.
- Full Time employee, Working On-site
Job Requirements
- 모바일게임 마케팅 경력 8년 이상
- 대규모 마케팅 예산(500만 달러이상) 실행 경험 있으신 분
- 국내 RPG 런칭 및 서스테이닝 마케팅 경험 있으신 분
- 게임 시장의 최신 트렌드를 파악하고 통찰력 있게 경쟁사 분석 가능하신 분
- CCG, MMORPG 장르 마케팅 경험 있으신 분 우대
- 비즈니스급 영어 가능하신 분 우대
- At least (8+) years of experiences in mobile game marketing
- Experience in large-scale marketing execution above USD 5 million
- Having experience in collective RPG launch and operations in Korea
- Stay current with the latest trends in the gaming marketplace and be able to perform insightful competitor analysis.
- Prefer English communication skills at business level or higher
- Prefer having experience of marking the CCG, MMORPG genre
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