Market Media Procurement

The primary responsibility is to be in charge of the annual procurement planning and execution for categories such as internet advertising, KOL/KOC cooperation, public opinion and public relations services, painter creation resources, ecological operations, and live streaming cooperation. This includes assisting in the development of category management strategies, selecting high-quality annual framework suppliers, and regularly optimizing the cost structure. Additionally, it involves expanding and maintaining media resources related to the gaming industry, identifying high-quality KOL/KOC resources, and establishing long-term, stable relationships. It also requires data monitoring for signed media and agencies, implementing appropriate frame adjustments as needed to ensure maximum annual revenue, and addressing performance issues that arise during the execution of the annual framework, initiating new procurement processes based on the severity of the situation.