Product Marketing Manager, VR & Training

Join Axon and be a Force for Good.

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Your Impact

As Product Marketing Manager for VR & Training, you will play a critical role in defining how Axon’s Virtual Reality (VR) solutions and training programs are positioned in the market. You will lead the creation of compelling messaging and go-to-market strategies that highlight the value of these innovative solutions for public safety and security. Collaborating with Product, Sales, and Marketing teams, you will drive awareness, adoption, and growth of Axon’s VR offerings, ensuring they stand out in the industry as transformative tools for immersive and effective public safety training.

What You’ll Do

Location: Denver/Boulder OR Scottsdale OR Seattle OR San Francisco
Reports to: Michelle Cunningham, Director, Product Marketing, TASER, Training & Robotics
Direct Reports: None

• Develop Product Positioning & Messaging: Craft value propositions and messaging frameworks that resonate with public safety agencies and differentiate Axon’s VR & Training solutions in the market.
• Drive Go-to-Market Strategies: Partner with Product Management, Sales, and Demand Generation teams to plan and execute product launches and campaigns.
• Sales Enablement: Develop and deliver training materials, playbooks, and tools that equip the sales team to effectively position and sell Axon’s VR solutions.
• Customer Insights: Gather and analyze market feedback to deeply understand customer needs and use cases, translating insights into impactful positioning and marketing strategies.
• Content Development: Collaborate with the Creative and Content teams to produce engaging marketing collateral, including videos, brochures, and case studies.
• Market and Competitive Analysis: Monitor market trends and competitive activity to inform product strategy and positioning.
• Performance Measurement: Track and report on the effectiveness of product marketing efforts, using data to optimize strategies.
• Collaboration: Work closely with cross-functional teams, including Product, Demand Generation, Digital Marketing, and Creative, to ensure alignment and consistency in messaging and execution.

What You Bring

• 5+ years of experience in product marketing or related roles, preferably in SaaS, immersive technology, or training-focused industries.
• Strong written and verbal communication skills, with the ability to craft compelling narratives and deliver engaging presentations.
• Experience working on go-to-market strategies for technical or complex products.
• Familiarity with immersive technologies (e.g., VR/AR) or training solutions is a plus.
• Proven ability to collaborate cross-functionally and drive alignment across teams.
• Analytical mindset with experience measuring and optimizing marketing effectiveness using data-driven insights.
• Alignment with Axon’s values:
• Aim Far: You think big and challenge yourself to push boundaries.
• Win Right: You prioritize integrity and doing the right thing.
• Own It: You take responsibility and drive impactful results.
• Join Forces: You believe in the power of teamwork.
• Be Obsessed: You strive for excellence in everything you do.
• Expect Candor: You value open and honest communication.

90 Days at Axon

At Axon, we prioritize meaningful progress from day one. Here’s what you can expect in your first 90 days:

First 30 Days:

• Understand the Products: Deep dive into Axon’s VR & Training solutions, customer use cases, and market positioning.
• Build Relationships: Connect with key stakeholders across Product, Sales, and Marketing teams to align on goals and priorities.

First 60 Days:

• Strategic Alignment: Contribute to the 2025 and beyond product marketing strategy for VR Training.
• Quick Wins: Identify and implement opportunities to improve existing sales enablement materials or messaging. Establish a scalable process for proactive customer communications, like newsletters to share updates.

90 Days & Beyond:

• Execute Strategies: Launch and support marketing initiatives to drive product adoption and customer engagement.
• Measure Success: Define KPIs and track the effectiveness of marketing efforts, using insights to optimize strategies..

Benefits that Benefit You

• Competitive salary and 401k with employer match
• Discretionary paid time off
• Paid parental leave for all
• Medical, Dental, Vision plans
• Fitness Programs
• Emotional & Mental Wellness support
• Learning & Development programs
• And yes, we have snacks in our offices

Benefits listed herein may vary depending on the nature of your employment and the location where you work

The Pay: Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The starting base pay for this role is between USD 126,603 in the lowest geographic market and USD 154,737 in the highest geographic market. The actual base pay is dependent upon many factors, such as: level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life. To see more details on our benefits offerings please visit www.axon.com/careers/benefits.

Don’t meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.

Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Important Notes

The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.

Some roles may also require legal eligibility to work in a firearms environment.

Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.

We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.