Strategic Planner

7 Minutes ago • 1-2 Years
Editorial

Job Description

Leo Burnett, part of Publicis Communications, seeks a Strategic Planner in Bogotá, Colombia, with 1-2 years of experience in advertising/marketing agencies. The role focuses on integrating data and insights to guide business, content, and digital communication decisions for various accounts. Responsibilities include conducting research, analyzing trends, and collaborating with multidisciplinary teams to enhance consumer-brand interaction and inspire innovative ideas.
Good To Have:
  • Curiosity about the environment, people, and a desire to learn.
Must Have:
  • 1 to 2 years of experience in advertising, research, or related agencies.
  • Develop research to analyze data from multiple sources and cross-reference them to find surprising and useful insights for client communication and business.
  • Collaborate with multidisciplinary teams to understand and improve consumer interaction with brands.
  • Analyze social and innovation trends and their influence on people to translate them into inspiring information that sparks ideas.
  • Excellent writing skills.
  • Intermediate English proficiency.
Perks:
  • Hybrid work
  • Employee fund
  • Life insurance
  • Birthday off
  • Opportunity to apply for different global vacancies within the company
  • Possibility to work up to 6 weeks a year from another country where Publicis Groupe has a presence through the global Work Your World initiative.
  • AI-based interaction and connection platform called Marcel, with e-learning tools like Udemy and LinkedIn Learning, offering over 30,000 courses for training based on interests.

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Company Description

We are Leo Burnett, and as part of Publicis Communications, the creative hub of Publicis Groupe, the world's most valuable communications group, we have built our agency on a simple belief: the most creative, effective, and powerful work has people at its center, focusing on their needs, desires, dreams, and hopes. This conviction, which we call HumanKind™, guides each of our actions, helping countless brands become more valuable to those who choose them; here, every idea seeks to transform the world.

Job Description

We are looking for a person with more than 2 years of experience in the role with advertising and marketing agencies, whose mission will focus on enhancing the integration between data and insights to guide business, content, and digital communication decisions for the group's different accounts.

Responsibilities

  • Develop research that allows analyzing data from multiple sources and cross-referencing them to find surprising and useful things for our clients' communication and business.
  • Work in collaboration with multidisciplinary teams to understand and improve consumers' interaction with brands.
  • Analyze social and innovation trends and how they influence people to translate them into inspiring information that sparks ideas.

Qualifications

  • We are looking for a person with curiosity about the environment, people, and who wants to learn.
  • 1 to 2 years of experience in advertising, research, or related agencies.
  • Excellent writing skills.
  • Intermediate English proficiency.
  • Humanities-related career background.

Additional Information

  • We have an artificial intelligence-based interaction and connection platform called Marcel, which has e-learning tools such as Udemy and LinkedIn Learning, with more than 30,000 courses on different topics where you can train according to your interests. In addition to connecting with the more than 100,000 creative minds of Publicis Groupe.
  • We have benefits such as: hybrid work, employee fund, life insurance, birthday off, as well as the opportunity to apply for different global vacancies within the company and the possibility of working up to 6 weeks a year from another country where Publicis Groupe has a presence through the global Work Your World initiative.

Publicis Groupe #ThePowerOfOne connects creativity and technology, celebrating #VivaLaDifference. We recognize and appreciate individual differences as strengths that enrich our teams and the community. Diversity and inclusion are key to our success!

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