Apple TV Platform Director

As part of the Apple TV leadership team, the Platform Director will be responsible for operating, adapting, and evolving the Apple TV platform. This role involves managing the global customer experience, integrating Apple's first-party content with third-party partners worldwide. The director will lead a multi-skilled team overseeing production, publishing, metadata, platform optimization, personalization, merchandising, and copy to deliver a best-in-class experience. This dynamic and creative role drives innovation, defines platform strategy, and ensures flawless execution of content launches, ultimately shaping the future of entertainment discovery for Apple customers globally.

Must Have

• 20+ years experience in digital media at a major technology or entertainment company
• Strong track record managing large, high-functioning teams in fast-paced environments
• Solid understanding of product and platform operations, including design, product, and engineering planning cycles
• Deep passion for and understanding of content across services and the media entertainment/streaming industry
• Strong attention to detail and commitment to excellence in a delivery-focused environment
• Experienced leader who inspires teams, builds culture, and develops individuals
• Articulate and confident communicator, able to distill complex information
• Strong experience with cross-functional collaboration and building interpersonal relationships
• Analytical, creative, data-driven thinker, flexible and able to pivot quickly
• Adept in data-driven decision-making in complex environments
• Bachelor’s degree required

Good to Have

• Global experience across multiple geographies and leading cross-functional teams
• Ability to drive scaled progress, leading with influence toward alignment in a highly matrixed organization
• Ability to think strategically on critical business needs while acting tactically
• Demonstrable commitment to fighting for excellence in customer experience
• Proven track record of cultivating innovation collaboratively and consistently

Perks & Benefits

• Comprehensive medical and dental coverage
• Retirement benefits
• Range of discounted products and free services
• Reimbursement for certain educational expenses (tuition) for career advancement
• Opportunity to become an Apple shareholder through discretionary employee stock programs
• Eligibility for discretionary restricted stock unit awards
• Ability to purchase Apple stock at a discount through Employee Stock Purchase Plan
• Eligibility for discretionary bonuses or commission payments
• Relocation assistance

The people who work at Apple have reinvented and defined entire industries with the Mac, iPhone, iPad, Apple TV, Apple Watch, AirPods, HomePod and a multitude of groundbreaking Accessories. We have done the same with services, including iTunes, the App Store, Apple Music, and Apple Pay. And more recently have launched truly innovative services with Apple News+, Apple Arcade and Apple TV. We are deeply passionate about apps, music, movies, TV shows, sports and books. It’s a force that drives and inspires every one of us every single day. The passion for innovation that goes into our products applies to our practices as well, strengthening our dedication to leave the world better than we found it. Come and join the Global Apple TV team who is responsible for the Apple TV app including the Apple TV streaming service, transactional movies and TV and 3rd party subscription services. We are paving the way for the future of entertainment and have set new standards in streaming with Apple TV and as a platform overall.

As part of our Apple TV leadership team, you will be responsible for operating, adapting, and evolving the Apple TV platform. You will manage the global customer experience bringing together Apple’s own first-party TV shows, movies, and live sports, as well as those of our third-party partners worldwide. The work we do for Apple TV is dynamic, fast-paced, and deeply creative. Join us to help define the future of how Apple customers around the world discover and enjoy stories.

• The Platform Director leads a multi-skilled team that oversees the Apple TV app including production, publishing, metadata, platform optimization, personalization, merchandising and copy, ensuring we deliver a best-in class experience to customers every day around the world.
• Innovation is at the heart of everything we do and in this role you will be striving for constant improvements leading the way in delivering new experiences that solve customer problems and make their viewing better.
• Managing the breadth of all things video on the platform and how they come together in one sole cohesive experience, the role oversees the full breadth of content from Apple Originals to live sports (including F1, Major League Soccer and Major League Baseball) to third-party shows and movies, and more.
• Driving the platform strategy to set new standards, launching new features across multiple devices as well as optimizing daily performance for engagement and efficacy are all core to the success in this role.
• Close cross-functional collaboration with engineering, product, design, programming and operations are essential in devising new features and functionality as well as ensuring flawless execution of content launches day in and day out.
• Evolving both editorial presentation as well as automation and personalization and striking the balance in the spirit of driving customer engagement is critical to the role. As AI tools also become more adopted and open new opportunities to innovate, you will think beyond the day to day to build for an exciting future that sets new standards in digital entertainment and streaming. You will also have the opportunity to shape and what Apple designs, builds and ships in this rapidly-evolving and growing space.

• 20+ years experience working in digital media at a major technology or entertainment company
• Strong track record of managing a large, high-functioning team in a demanding, fast-paced environment
• A solid understanding of product and platform operations as well as how these come together to deliver a best -in-class customer experience. Fluency with design, product, and engineering planning cycles is also important
• A deep passion for and prolific understanding of content across services and the media entertainment and streaming industry overall
• Strong attention to detail and commitment to excellence in a a delivery-focused environment
• An experienced leader who inspires teams and is invested in building culture and a strong sense belonging, nurturing and developing individuals
• An articulate and confident communicator who can distill the complex into simple key messages while having the ability to go deep when needed
• Strong experience with a commitment to cross-functional collaboration; exceptional at building and maintaining interpersonal relationships
• An analytical and creative thinker who is data-driven, flexible, able to pivot quickly, and understands the nature of a fast-evolving, high-profile business
• Adept in data-driven decision-making, able to derive clarity in a complex environment
• Bachelor’s degree required

• Global experience across multiple geographies and leading cross-functional teams
• Ability to drive scaled progress, leading with influence toward alignment in a highly matrixed organization
• Ability to think strategically on critical business need while simultaneously act tactically, in concert with a diverse group of colleagues and their teams
• Demonstrable commitment to fighting for excellence in customer experience
• Proven track record of cultivating innovation collaboratively and consistently, both day-to-day and broadly across product development cycles and senior leadership teams