Vice President, Precision

The Vice President leads a team driving strategic development and execution of Spark campaigns across Display, Mobile, Native, and Video channels. This role involves assisting with planning for complex campaigns, generating strategic insights, and driving learnings. The VP serves as an escalation point for clients and internal teams, partnering closely with clients, media partners, strategy, and investment teams. They provide senior-level thought leadership on audience strategies and campaign optimization, build strong relationships, and manage all campaign activity and deliverables, including team training and development.

Must Have

• Accountability and ownership of campaign execution for assigned client accounts
• Proactively and consistently communicate with client and internal teams
• Galvanize, motivate, and inspire across the Agency media teams
• Demonstrate collaborative, confident, and persuasive client management skills
• Direct and assist with daily workflow of all Spark Programmatic campaigns
• Proactively communicate with Agency media teams for RFPs and strategic plans
• Review client deliverables for quality, ensuring sound and viable recommendations
• Understand and effectively communicate Spark Programmatic team's value proposition
• Participate in forecasting exercises for senior management
• Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity
• Adopt established account management standards and program management best practices
• Train, mentor, and develop direct reports and team members
• 10+ years of experience in Search, Display, Video, Social, and/or Mobile programmatic media buying
• 10+ years with increasing levels of responsibility within an agency or media company
• 10+ years of people management experience, managing 3+ reports

Perks & Benefits

• Medical coverage
• Dental
• Vision
• Disability
• 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

Job Description

Company description

!SparkMasterLogorgb_black (2025) (1)

Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.

Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.

With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.

Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.

Overview

The Vice President leads a team that drives strategic development and execution of the Spark campaigns across Display, Mobile, Native, and Video channels. The Vice President assists with planning activities for complex or large spend campaigns, and is responsible for generating strategic insights while driving learnings across the full suite of the client’s activities. The Vice President serves as the escalation point of contact for clients and internal teams and will work in close partnership with clients, media partners, strategy, and investment teams.

While providing senior-level thought leadership on audience strategies and campaign optimization, the Vice President builds strong relationships and establishes clear lines of communication with agency partners and the client services team alike. The Vice President assists with all campaign activity and deliverables for the team, facilitates the training and development of the team, and determines Director/Associate Director assignments and bandwidth, distributing work as needed.

Responsibilities

• Assume accountability and ownership of campaign execution for assigned client accounts
• Proactively and consistently communicate with client and liaise with strategy, planning, analytics, data architecture, etc. Teams to run point on all digital activity
• Galvanize, motivate, and inspire across the Agency media teams
• Demonstrate collaborative, confident, and persuasive client management skills
• Direct and assist with the daily work flow of all Spark Programmatic campaigns, including proposal development, campaign activation and maintenance, and post-buy recaps
• Proactively communicate with Agency media teams to respond to RFPs, build strategic campaign plans, communicate service offerings, and identify and deliver new solutions in a collaborative fashion
• Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
• Understand and effectively communicate Spark Programmatic team's value proposition, technology, and processes as related to the growth of current and prospective agency accounts
• Participate in forecasting exercises for senior management
• Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity
• Adopt established account management standards and program management best practices
• Train, mentor, and develop direct reports and team members

Qualifications

• 10+ years of experience in Search, Display, Video, Social, and/or Mobile programmatic media buying
• 10+ years with increasing levels of responsibility within an agency or media company, including client-facing responsibilities
• 10+ years of people management experience, managing 3+ reports on account management/client services team

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com

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Compensation Range: $146,490- $230,460 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 01/13/2026.

All your information will be kept confidential according to EEO guidelines.