Web Analytics Senior Associate

Razorfish is seeking a highly analytical and insights-driven Web Analytics Senior Associate to join their data analytics team, directly supporting a prominent e-commerce client. This role involves leveraging data to optimize website performance and enhance paid media effectiveness. Responsibilities include deep-dive analysis of website performance, translating complex data into actionable insights for marketing strategy, contributing to reporting, executing ad-hoc analyses, and performing basic statistical analysis to validate findings.

Must Have

• Conduct sophisticated website performance analysis
• Translate data into actionable insights for marketing
• Contribute to day-to-day reporting and measurement
• Design and execute ad-hoc data analyses
• Perform basic statistical analysis
• Partner with Analytics Manager to prioritize requests
• 1-3 years in marketing, web analytics, or data role
• Proficiency in Adobe Analytics
• Expert in Excel and PowerPoint
• Strong analytical mindset and data discovery passion
• Ability to transform raw data into narrative
• Excellent communication and attention to detail

Good to Have

• Familiarity with Google Analytics (GA4), SQL, Tableau, Power BI, Looker Studio, Python/R
• Basic understanding of paid or owned media campaigns
• Experience or basic knowledge of website tagging, tracking, or Tag Management Systems (e.g., Adobe Launch, Google Tag Manager)
• Prior exposure to A/B testing, site usability studies, or CX research

Perks & Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program (work from anywhere Publicis Groupe has an office for up to 6 weeks a year)
• Business Resource Groups
• Medical coverage, dental, vision, disability, 401k

Company description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Overview

Razorfish is seeking a highly analytical and insights-driven Web Analytics Senior Associate to join our data analytics team. In this role, you will be the bridge between complex website behavior data and high-impact marketing strategy, directly supporting a prominent e-commerce client. If you have a passion for uncovering the "why" behind user actions and translating that into actionable recommendations, we want to hear from you.

Responsibilities

💡 What You'll Do: Core Responsibilities:

This role is centered on leveraging data to optimize website performance and enhance paid media effectiveness.

• Deep-Dive Analysis: Conduct sophisticated analysis of website performance, focusing on key areas like clickstream, pathing, UX, and conversion funnels to diagnose issues and identify growth opportunities.
• Actionable Insights: Translate complex data findings into clear, compelling, and actionable insights that directly inform paid media decisions, audience segmentation, and overall marketing spend optimization.
• Reporting & Frameworks: Lay the groundwork for and contribute to day-to-day reporting needs, ensuring robust measurement is in place across marketing efforts, utilizing established digital/website KPI frameworks.
• Ad-Hoc Investigations: Proactively design and execute ad-hoc analyses to uncover critical learnings related to specific pages, media placements, audience segments, or on-site experiences.
• Statistical Rigor: Perform basic statistical analysis (e.g., calculating statistical significance, understanding distributions) to validate findings and ensure the integrity of insights.
• Strategic Support: Partner with the Analytics Manager to prioritize analytical requests based on business impact, complexity, and urgency, helping to shape the overall data strategy.

Qualifications

🛠️ The ideal candidate will have hands-on experience in a fast-paced agency or data-driven environment.

• Experience: 1–3 years of dedicated experience in a marketing, web analytics, or data-centric role.
• Core Proficiency: Strong proficiency in Adobe Analytics for data extraction and analysis.
• Data Manipulation: Expert level in Excel (including pivot tables, VLOOKUPs, and complex formulas) and experience building impactful presentations in PowerPoint.
• Analytical Mindset: A natural curiosity, a passion for data discovery, and the ability to think critically in a constantly changing digital landscape.
• Storytelling: Proven ability to transform raw data into a clear, compelling narrative
• Soft Skills: Strong communication skills (written and verbal), meticulous attention to detail, and comfort operating in a deadline-driven environment.

⭐ Desired Pluses (Experience that will set you apart)

• Familiarity with other data analysis and visualization tools like Google Analytics (GA4), SQL, Tableau, Power BI, Looker Studio, or Python/R.
• Basic understanding of the mechanics of paid or owned media campaigns and how they drive traffic to the website, including audience targeting/segmentation.
• Experience or basic knowledge of website tagging, tracking, or Tag Management Systems (e.g., Adobe Launch, Google Tag Manager).
• Prior exposure to A/B testing, site usability studies, or other forms of website optimization and customer experience (CX) research.

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $90,000- $112,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/12/26.