Digital Marketing Lead

TVH is seeking a proactive Digital Marketing Lead for its eCommerce & Marketing department's New Customer Acquisition CoE. This role involves leading a team of digital experts, owning global projects focused on lead generation and customer acquisition. The successful candidate will design and implement global digital flows, optimize tactics, and provide strategic advice. They will also manage an international team, collaborate with other CoEs and commercial departments, monitor KPIs, and stay updated on digital marketing trends to drive business impact.

Must Have

• End-to-end ownership and responsibility to generate relevant traffic towards online channels, capture leads and turn them into new buying customers.
• Design and implement global flows (on prelogin website, ecom shops and external digital channels).
• Optimize current digital tactics and give strategic digital marketing advice.
• Lead and manage an international team of 7 digital experts (SEO, paid media, marketing automation) and external agencies.
• Work closely with other CoE’s (Branding, Merchandising, Segmentation) and marketing teams to develop value-driven strategies.
• Work closely with the commercial department to identify lead management process improvements and align on commercial objectives.
• Establish and monitor KPIs to track performance and impact of digital marketing activities on leads and customers.
• Spot & monitor the latest digital marketing & eCommerce trends, technologies or best practices, and facilitate adoption.
• Master degree in Marketing, business or related field.
• 5+ years of digital marketing experience, with extensive expertise in at least two core areas (SEO, paid media, or marketing automation).
• Solid working knowledge across other digital marketing areas.
• Strong analytical skills, with experience using analytics tools and dashboards.
• Experience with leading and managing a team.
• Proven track record of success driving digital demand generation and pipeline growth, preferably in an international environment.
• Understanding the complex B2B sales cycle and customer journey.
• Strategic thinker with ability to translate global strategies into actionable plans.
• Proactive, results-oriented, and possess a strong sense of ownership.
• Excellent communication and interpersonal skills, with ability to collaborate and influence stakeholders.
• Highly organized, detail-oriented, and strong project management skills.
• Proven ability to manage multiple priorities and meet deadlines.
• Team player who thinks about the collective result and has a flexible attitude.
• Ability to work independently and effectively.

Perks & Benefits

• Competitive salary with benefits such as meal vouchers, company car and insurances.
• Flexible working hours, home working and a healthy work-life balance.
• 20 paid vacation days and 12 WTR days.
• An easily accessible work location.
• A people-centric culture where your fitness and mental well-being matter.
• Lunch breaks and sports facilities in TVH Park, the company's green zone.
• Access to LinkedIn Learning and many in-house (and external) training courses.
• Fun afterworks and other optional events (e.g. TVH Kaffee).

In this exciting role, you’ll be responsible for leading the team of digital experts and take full ownership in global projects with a clear focus on lead generation and customer acquisition. You’ll work in a fast-paced, international environment that empowers you to grow and make a significant impact on our business. The ideal candidate has extensive digital marketing expertise across different domains, as well as team management skills and sufficient experience in stakeholder management.

Your role:

• End-to-end ownership and responsibility to generate relevant traffic towards our online channels, capture leads and turn them into new buying customers.
• You design and implement global flows (on our prelogin website, our ecom shops and on external digital channels), optimize current digital tactics and give strategic digital marketing advice to the different stakeholders within the department.
• You will lead and manage an international team of 7 digital experts across different domains (SEO, paid media, marketing automation) and external agencies.
• Work closely together with the other CoE’s (Branding, Merchandising, Segmentation) and marketing teams to develop value-driven strategies within the whole customer journey.
• Work closely together with the commercial department in order to identify and propose lead management process improvements and align on overall commercial objectives with the regional sales teams.
• Establish and monitor KPIs to track the performance and impact of the digital marketing activities on leads and customers, providing regular reports and insights to the leadership team and other relevant stakeholders.
• Spot & monitor the latest digital marketing & eCommerce trends, technologies or best practices, and facilitate the adoption of relevant innovations within the team

Your profile

• Master degree in Marketing, business or related field
• 5+ years of digital marketing experience, with extensive expertise in at least two core areas of digital marketing (SEO, paid media, or marketing automation), and solid working knowledge across the other areas.
• Strong analytical skills, with experience using analytics tools and dashboards.
• Experience with leading and managing a team
• Proven track record of success driving digital demand generation and pipeline growth, preferably in an international environment.
• Understanding the complex B2B sales cycle and customer journey
• You are a strategic thinker with the ability to translate global strategies into actionable plans to improve the digital marketing performances
• You are proactive, results-oriented, and possess a strong sense of ownership.
• Your communication and interpersonal skills are excellent, with the ability to effectively collaborate and influence stakeholders within the organization.
• You are highly organized, detail-oriented, and possess strong project management skills with a proven ability to manage multiple priorities and meet deadlines.
• You’re a team player who thinks about the collective result and has a flexible attitude.
• Ability to work independently and effectively.

What's in it for you

• A competitive salary with benefits such as meal vouchers, company car and insurances.
• Flexible working hours, home working and a healthy work-life balance.
• 20 paid vacation days and 12 WTR days.
• An easily accessible work location
• A people-centric culture where your fitness and mental well-being matter.
• Lunch breaks and sports facilities in TVH Park, the company's green zone.
• Access to LinkedIn Learning and many in-house (and external) training courses.
• Fun afterworks and other optional events (e.g. TVH Kaffee).

People are at our heart

TVH is a global business with a family atmosphere, where people are at the center. We value clarity, mutual respect, kindness and open communication. Our people are down-to-earth, easy to work and engage with. We welcome differences and celebrate new ideas.

About TVH

TVH is a parts specialist for quality parts and accessories for material handling, industrial vehicles, and construction and agricultural equipment. Working at TVH is opting for a company that excels as an international market leader and is well-known for its unstoppable craving for innovation.