Consumer Marketing Senior Analyst - Personal Care

Philips

Job Summary

As a Consumer Marketing Senior Analyst, you will drive business value by developing and managing superior propositions and presence for target audiences. This involves leveraging consumer and market intelligence to create demand and strengthen the brand. You will lead short-term projects and contribute to long-term initiatives, manage A&P spend, monitor consumer experience journeys, enable consumer-centric launches with cross-functional teams, and track in-market performance through category growth, market share, and brand metrics analysis.

Must Have

  • Contribute in developing and executing business plan for local market dynamics and channels.
  • Manage A&P (Advertising & Promotion) spend to support ongoing business growth and new commercial innovations.
  • Monitor and ensure consistent execution of the Consumer Experience Journey across all touchpoints.
  • Optimize consumer journey by analyzing triggers, barriers, and performance to set marketing goals and behavior shifts.
  • Enable consumer-centric launches by working with cross-functional areas (Finance, Supply Chain, Sales, Digital, global teams).
  • Ensure timely, viable launches of propositions.
  • Track in-market performance through analysis of category growth, market share, and brand metrics.
  • Bachelor's Degree/Vocational Education in Marketing, Sales, Business Administration or equivalent.
  • 3+ years of experience in Vocational Education in Marketing, Communication, Sales, Business Administration or equivalent.
  • Knowledgeable in MS Office package and digital communication ecosystem.
  • Able to communicate efficiently in English.
  • Strong project management and execution skills to manage complex projects end to end.
  • Strong communication and presentation skills.

Job Description

Consumer Marketing Senior Analyst - Personal Care

As a Consumer Marketing Senior Analyst you will be responsible for actively contributing in generating business value for target audiences (consumers, shoppers and customers) by delivering and managing superior Propositions or Superior Presence, harnessing consumer and market intelligence to create demand and foster Brand Strength. The role involves leading and execute projects in the short term while also contribute working on initiatives and plans for the long term to ensure sustained business growth.

Your role:

  • Contribute in developing and executing business plan for local market dynamics and chanels.
  • Manager A&P (Advertising & Promotion) spend to support ongoing business growth and new commercial innovations.
  • Monitors and ensures the consistent execution of the Consumer Experience Journey across all touchpoints, including optimizing consumer journey by analyzing triggers, barriers and performance to set marketing goals and behavior shifts.
  • Enable consumer‑centric launches by working with cross functional areas (Finance, Supply Chain, Sales, Digital and global teams) in the propositions and ensure timely, viable launches.
  • Track in-market performance through the analysis of category growth, market share, and brand metrics.

You're the right fit if:

  • You have a Bachelor's Degree/ Vocational Education in Marketing, Sales, Business Administration or equivalent.
  • You posses 3+ years of experience in Vocational Education in Marketing, Communication, Sales, Business Administration or equivalent.
  • Knowledgeable in MS Office package and comunicacation digital ecosystem
  • You are able to communicate efficiently on English
  • Strong project management and execution skills to manage complex projects end to end, along with strong communication and presentation skills.

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

Onsite roles require full-time presence in the company’s facilities.

Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.

This is an office role.

2 Skills Required For This Role

Ms Office Game Texts